Checkd Group Hired James Prosser as Growth Consultant to Elevate Euro 2024 Strategy

Role and Expectations

James Prosser, bringing a decade of industry experience, is set to enhance the product and content offerings across Checkd Group’s platforms. His role will be pivotal in refining the user experience, introducing expanded bet types, and improving customer journeys.

These improvements are aimed at bettering conversion rates for Checkd’s operator partners and enhancing the overall customer experience in anticipation of Euro 2024.

Prosser’s expertise spans significant roles, including being the former Affiliate Director at Spotlight Sports Group and co-founder of popular platforms like Free Super Tips and myracing.

Strategic Developments

The hiring of Prosser follows the recent establishment of Checkd Media’s new Digital PR team, aimed at boosting organic search performance across its key sites in the UK and the Americas. Prosser commented on his new role, saying, “I’ve long been impressed by how Checkd Group have performed predominantly through its social channels, so it was an easy decision to agree to join their team. To build on this success, we’re looking at taking a holistic view across all channels and diversifying traffic sources with a focus on data-driven solutions to elevate visibility and conversions.”

Alex Beecham, Managing Director at Checkd Media, also shared his enthusiasm about Prosser’s addition, stating, “James’ addition to our team as a dedicated Growth Consultant marks a significant milestone in our journey toward exponential growth. With his previous experience and expertise in the space, James is already adding value and ideas on how we can optimize the user journey and conversion touchpoints. The move should help push on our platforms ahead of the Euros and new NFL season in the U.S.”