Date: 23.10.2023

by Mateusz Mazur

Checkd Group Strengthens Performance Marketing with New Head of SEO Appointment

Checkd Group, a prominent iGaming media and technology business, has taken significant steps to bolster its performance marketing capabilities by appointing George Webb to the newly created position of Head of SEO.

Checkd Group Strengthens Performance Marketing with New Head of SEO Appointment

This strategic move aims to drive organic traffic growth and optimize onsite revenue, particularly in the UK and North America. The role is set to enhance the range of performance marketing services offered by Checkd Group.

George Webb’s Background

George Webb brings a wealth of experience to his new role, having held various PR and SEO positions in the sports betting and iGaming sector. His journey includes stints at Blueclaw, UNRVLD, and most recently, he served as Head of SEO at marketing agency Engage Interactive.

George Webb, Head of SEO at Checkd Group, expressed his excitement about joining the talented team at Checkd Group, stating “I am thrilled to be joining the talented team at Checkd Group as it scales up its organic search operation.

“The role provides an exciting opportunity to be a part of a company at the forefront of iGaming media and technology innovation. I look forward to working to enhance performance marketing strategies and contributing to the overall success of the organisation.”

Comments from Checkd Group

Alex Beecham at Checkd Group welcomed George Webb to the team, stating “We are delighted to welcome George to Checkd Group as our Head of SEO.

“George’s appointment is pivotal as we expand our technical SEO skills and further our performance marketing efforts across multiple territories. We are confident that his strategic insights will significantly increase our traffic and better position us to facilitate continued success.”

Checkd Group recently reported record-breaking financial results across all its divisions. Checkd Media has been scaling its UK partner revenue, Checkd International launched the Flash Picks sports betting app in North America, and Checkd Dev has partnered with tier-one operators to create customized sportsbook solutions.

Our comment on the article

Checkd Group’s appointment of George Webb as Head of SEO is a strategic move aimed at further strengthening their performance marketing capabilities. George’s extensive experience in the iGaming industry positions him well to enhance Checkd Group’s organic traffic and performance marketing strategies, thereby contributing to the organization’s continued success and growth.

The recent achievements of Checkd Group underscore their commitment to innovation and expansion in the iGaming sector.

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