Chelsea FC Announces Partnership with Betway as Official European Betting Partner

Betway Branding and Fan Engagement

As part of the partnership, Betway’s branding will be prominently displayed on LED advertising boards around Stamford Bridge during all domestic matches.

Additionally, Betway will work closely with Chelsea to develop engaging content for fans, including unique opportunities to interact with the club.

This will include meet-and-greet sessions with players and exclusive fan experiences such as playing on the Stamford Bridge pitch.

Betway is also committed to supporting safer gambling through training and initiatives developed in collaboration with Chelsea.

Betway’s Expanding Presence in Premier League Football

The deal with Chelsea marks Betway’s seventh partnership with a Premier League club, having already established similar agreements with Arsenal, AFC Bournemouth, Brighton & Hove Albion, Nottingham Forest, Manchester City, and West Ham United.

Betway’s presence extends beyond the Premier League, as it has partnerships with Atletico Madrid and a recent agreement with Bologna in Italy’s Serie A.

Chelsea and Betway Look to Strengthen Fan Connections

Chelsea FC Chief Revenue Officer Casper Stylsvig expressed enthusiasm about the partnership: “We are really pleased to welcome Betway as our Official European Betting Partner. Their commitment to creating engaging and memorable experiences for fans aligns perfectly with our values at Chelsea.”

Super Group CEO Neal Menashe highlighted Betway’s excitement about the collaboration: “This partnership is a super opportunity for Betway to expand its brand and reward our loyal customers and engage with football fans in new and thrilling ways. We are super excited to work alongside this club.”