Conall McSorley Elevated to Head of Racing at SIS

About Conall McSorley

Bringing over two decades of experience in the betting industry, Conall McSorley has held numerous high-ranking positions with key betting operators and suppliers. His extensive background is complemented by his prior role within SIS, where he managed the company’s non-Americas international racing portfolio.

In his new role, McSorley will be involved in shaping the strategy and direction of SIS’s racing products across both retail and digital platforms.

His primary focus will be on optimizing the racing product proposition to ensure it meets the evolving needs of global operators and end-users.

Impact on SIS’s Racing Offering

SIS is renowned for its comprehensive coverage, offering more than 35,000 horse races and 27,000 greyhound races annually.

These events originate from over 170 tracks worldwide, cumulatively contributing to 8,760 hours of engaging betting content annually.

Statements from Leadership

Conall McSorley expressed enthusiasm about his new position, stating, “Our 24/7 racing offering delivers great value to operators all over the world, so it is an honour to be handed the task of overseeing a product that drives revenues while being enjoyed by millions of people. We will continue striving to further develop our high-quality product, which offers a constant stream of regular betting opportunities.”

Additionally, Andy Purkiss, Chief Operating Officer at SIS, remarked, “Conall has shown in his time with SIS that he has the product knowledge and commercial acumen that will help us to continue leading the way in delivering top-class products to a growing number of partners. We’re excited to see him take on this new role and look forward to building on the strong momentum our racing offering has produced in recent months, while adding value for our customers and rights partners.”