Digitain Revolutionizes Sports Betting with SportChat, A New Social Betting Feature

Zohrab Karapetyan Speaks on the Digital Native Bettor

Zohrab Karapetyan, the Chief of Sportsbook Product at Digitain, sheds light on the evolving expectations of the modern sports bettor. He notes, “Today’s digital native sports bettor has grown up with social media and social platforms and instant messaging. They expect to be able to share experiences, knowledge, passion, and the near misses that come with watching and betting on live sports.”

Enhancing Player Experience through Community Engagement

SportChat is not just a communication tool but a strategic asset for Digitain’s partner operators. It aims to foster a sense of community and engagement directly within their websites. Karapetyan emphasizes the advantage of keeping the conversation in-house: “Our Sportsbook SportChat player-to-player interaction tool allows our partner operators to provide their players with a sense of community and engagement within their website instead of the ‘conversation’ happening on external social media platforms and potential exposure to competing betting brands’ marketing.”

Impact on Player Engagement and Brand Loyalty

The introduction of SportChat is expected to significantly enhance player engagement. It facilitates real-time interaction between the operator brand and the player, which is likely to lead to higher player satisfaction levels, extended session times, return visits, and more effective player preference data for marketing and insight planning.

Preliminary Success Indicators

Early data indicates a promising trend for SportChat. Partners report a remarkable 20% increase in bets placed by players actively participating in SportChat discussions. This statistic showcases the feature’s potential in boosting betting activity.

Digitain’s Commitment to Technological Advancements

Digitain remains committed to incorporating cutting-edge technology in its offerings. “Embedding our player-to-player interaction tool into the sports betting action at the platform level ensures that our partners can offer something different to their players,” states Karapetyan, highlighting the company’s drive to innovate.

Our Comment on the Article

The introduction of SportChat by Digitain represents a significant leap in the evolution of online sports betting. By integrating social elements directly into the betting experience, Digitain not only enhances player engagement but also positions itself as a forward-thinking leader in the industry.

This innovation could set a new standard for online betting platforms, emphasizing the importance of community and shared experiences in the digital age of sports betting.