DraftKings expands partnership with Bragg and strengthents its iCasino offer

DraftKings will provide its customers with access to a wider range of iCasino under an extended agreement with Bragg Gaming.

Bragg Gaming technology will appear in the next state

The agreement includes the expansion of partnership in terms of content and technology, the enhancement of its online casino gaming offering for DraftKings customers in New Jersey. New Jersey residents will soon have access to Bragg’s Atomic Slot Lab products.

„The launch of our new proprietary and exclusive third-party content with DraftKings in New Jersey demonstrates the continued success of our initiative to expand existing relationships with leading North American iGaming operators,”– said Lara Falzon, COO of Bragg company.

Last year, Bragg appeared with its proprietary Remote Game Server technology in Michigan. The Toronto-based iGaming technology provider is also present in Pennsylvania and Connecticut. All thanks to the agreement with DraftKings.

Although New York has already distanced New Jersey in terms of online sports betting revenue, New Jersey still leads the way in terms of online casino revenue. According to forecasts, GGR (Gross Gaming Revenue) for the state will amount to USD 1.8 billion just in 2023.

Bragg is increasingly emphasizing its presence not only in the US, but also in other global markets. The supplier is bound by agreements with operators in Ontario, as well as in the UK, Germany, Malta and several other countries.

„The rollout of our new RGS technology and content in the market with DraftKings is an important step forward in expanding the availability of our new U.S. content to a new group of players in one of the country’s largest iCasino markets” – Falzon adds in a statement.

DraftKings relies on iCasino

Together with FanDuel and BetMGM, DraftKings is one of the three largest U.S. operators of online casino games and sports betting in terms of market share. However, in none of these areas did DraftKings gain an absolute advantage over the competition. In terms of sports betting shares, the operator is behind FanDuel, and in the case of iCasino, behind BetMGM.

However, the management board of DraftKings believes that the online casino market has a bright future. The CEO of DraftKings, Jason Robins – along with many other leading figures in the gaming industry – has been relentless in pressing legislators for iCasino to be legalized in other states.

Recall that currently only New Jersey, Pennsylvania, Michigan and West Virginia have fully competitive online casino gaming markets. New York and Indiana are likely to join these states in the near future.