Dutch Gambling Market Achieves Milestone with Over a Million Active Accounts
The Dutch gambling industry has reached a significant milestone, with the number of active accounts surpassing the one million mark for the first time, according to the latest report from Kansspelautoriteit, the Dutch gambling regulator. Despite a slowdown in market growth in 2023, the figures reveal a robust increase in player engagement and gross gaming revenue (GGR), highlighting the sector’s resilience and appeal.
The KSA’s sixth monitoring report of the Dutch online gambling market unveiled a 28% increase in GGR, reaching €1.39 billion by the end of December 2023. This growth, however, tapered in the second half of the year, with a modest 1% increase compared to the first six months. The market’s ability to sustain growth amidst a global economic slowdown underscores the Dutch public’s enduring interest in online gambling.
Young Adults and Gambling Engagement
A notable demographic within the gambling sector is young adults, with the report indicating that they are overrepresented among active accounts. The total of 1.1 million active accounts in 2023, marking a 13% rise from the previous year, suggests a growing acceptance and integration of online gambling among the Dutch populace. With an estimated 448,000 players actively engaging each month, gambling has become a significant pastime for a sizable segment of the population.
The KSA’s report also sheds light on the effects of the untargeted advertising ban implemented in July 2023. Contrary to concerns, the ban has not deterred current players, maintaining the market’s vibrancy. However, the decline in website visits by non-players indicates the ban’s potential to limit future market expansion by curbing the influx of new participants.
Our Comment on the Article
The Dutch gambling market’s achievement of surpassing one million active accounts is a testament to the industry’s dynamic nature and its capacity to adapt and thrive even in challenging economic times. The KSA’s monitoring report provides valuable insights into the market’s structure, highlighting the significant role of young adults in driving growth. Moreover, the impact of regulatory changes, such as the advertising ban, offers a nuanced understanding of market dynamics, balancing growth with responsible gambling practices. As the Dutch gambling sector continues to evolve, these developments underscore the importance of regulatory foresight and market adaptability in sustaining long-term growth and player engagement.
