Enteractive Partners with Touch Casino for Player Activation and Reactivation
Enteractive, a leader in player conversion and reactivation services for the iGaming and sports betting industry, has announced a partnership with Touch Casino.
The partnership aims to run player activation and reactivation campaigns in various markets.
Enteractive will collaborate with Touch Casino to enhance the casino’s existing customer relationship management (CRM) activities. The focus of the campaigns will be on activating registered non-funded player accounts and reactivating lapsed or dormant player accounts.
Touch Casino sees Enteractive’s personalized retention and reactivation services as a key factor in optimizing revenue generation. These services are expected to play a significant role in re-engaging players from churned segments and registered non-funded accounts.
Enteractive is known for its expertise in player reactivation and retention, with over 15 years of experience. The company is recognized as one of the top revenue generators globally in the iGaming sector. It employs a proprietary (Re)Activation Cloud technology platform, which allows for seamless integration of selected player databases. Native-speaking sales agents engage with players on a one-to-one basis by phone, offering personalized CRM that is proven to re-engage players from churned segments.
Rhys Hamilton, Director at TouchCasino.com, expressed excitement about the partnership with Enteractive, stating “We’re excited to partner with Enteractive and use their innovative approach to player engagement to activate and reactivate our players. We believe this will help us achieve new levels of success in player conversions.”
John Foster, Head of B2B Sales at Enteractive, noted that their commitment to one-to-one communication, stating “Our commitment to real one-to-one communication with the ability to get in depth feedback direct from players will no doubt increase the conversion levels for the Touch Casino brand and we look forward to working with the Touch team on various campaigns over the next few months and beyond.”
The partnership between Enteractive and Touch Casino aims to leverage Enteractive’s expertise to enhance player activation and reactivation efforts, contributing to Touch Casino’s success in converting and retaining players.