Date: 31.07.2023

by Mateusz Mazur Secures Multi-Million Dollar Investment Round Led by SeventySix Capital, a leading AI and ML personalisation software provider in the sports betting industry, has successfully closed a multi-million-dollar investment round. The funding was led by existing investor SeventySix Capital, Andover Ventures, and several other investment funds also participated.

Global expansion

As an AI and ML-based personalization technology company, offers tools to sports leagues, betting companies, and media entities, empowering them to enhance customer acquisition, engagement, and retention. The investment will support the global expansion of’s customizable experiences powered by AI and ML. has gained recognition in the market for its advanced AI-based engagement platform, featuring a combination of off-the-shelf plug-and-play components and a suite of licensable and easily integrated APIs. The company has served significant industry players such as AWS, Kambi, Playtech, and NASCAR.

Recently, unveiled its SmartPicks, an industry-first one-to-one plug-and-play personalized betting offering, in partnership with significant operator group betPARX in the US. SmartPicks utilises AI to provide personalized bet suggestions based on various variables, offering unique betting experiences to customers.

With this fresh injection of funds, plans to expand its offerings in sports betting and venture into the iGaming and media sectors. The company is expected to announce additional significant investors in its latest funding round in the near future.

Vote of confidence

Chris Reynolds, co-founder and CEO of, expressed his delight over the investment, stating, “It is an incredible vote of confidence in our cutting-edge technology, and we’re confident that our understanding of AI and ML technologies will allow us to bring unmatched engagement to partners.”

Wayne Kimmel, Managing Partner of SeventySix Capital, emphasized the innovative approach of in the sports betting industry, praising the company’s co-founders: “Chris and Jason are forward-thinking entrepreneurs who are building the future of sports betting and beyond.”

Andover Ventures also expressed confidence in’s management team and proven product: “We’re delighted to back them with our investment and look to work together to progress to the next level. It’s an exciting time to be involved in the AI world, and we are sure that will push its betting and gaming products to new heights.”