by Mateusz Mazur

ESA Gaming and Novibet Join Forces to Enhance Global Gaming Experience

ESA Gaming, an innovative games provider, has recently announced a strategic partnership with Novibet, leading to the global launch of its EasySwipe™ portfolio.

This collaboration marks a significant expansion of ESA Gaming’s presence in key global markets and enhances Novibet’s gaming offerings.

EasySwipe™ Portfolio Goes Global

ESA Gaming’s mobile-first content, known for its seamless integration into sportsbooks and gaming sites, is now accessible to Novibet customers in several important markets, including Greece, Ireland, Finland, Mexico, and Colombia.

The EasySwipe™ feature allows users to effortlessly transition between casino games and sports betting, providing a fluid and uninterrupted gaming experience.

Beneficial for Novibet

Novibet is set to benefit from the integration of ESA Gaming’s portfolio, particularly due to the games’ proven ability to engage sportsbook players for extended periods. This is expected to lead to higher retention rates, leveraging the cross-selling potential of the games.

Among the top-performing titles included in this partnership are Pirate Mine, Fruitz & Spinz, Goal Mine, along with ESA Gaming’s first crash-style games, Rocket Racers and Big Fish Bonanza.

Expanding Market Footprint

This partnership signifies a substantial expansion of ESA Gaming’s footprint in the European and Latin American markets, where Novibet maintains a strong customer base.

Thomas Smallwood, Head of Marketing at ESA Gaming, commented: “Furthering our reach in markets around the globe together with Novibet is a fantastic achievement and testament to the growing interest in our portfolio of non-traditional content. As we continue to expand our product offering, we are grateful to have strong partners like Novibet to help further establish ourselves as a leading provider to online operators.”

Foteini Matthaiou, Casino Product & CRM Director at Novibet, remarked: “As new breed of customers and players with diverse demographics choose Novibet for their entertainment, we are always looking for alternatives to traditional slots and ESA Gaming provides just that. By integrating the EasySwipe™ portfolio we bolster our offering with unique content that is perfectly tailored to a growing mobile audience and that helps us cross-sell between different verticals.”

Our Comment on the Article

The partnership between ESA Gaming and Novibet is a significant development in the iGaming industry, showcasing the potential of innovative gaming solutions like the EasySwipe™ portfolio to redefine user experience.

This collaboration not only broadens ESA Gaming’s global reach but also enriches Novibet’s gaming repertoire, catering to the evolving needs of a diverse player base.

It reflects a growing trend in the industry towards integrating versatile gaming options that accommodate the preferences of both traditional and modern gamers, thereby enhancing player engagement and retention. This strategic move demonstrates the importance of adaptive and mobile-first content in the rapidly evolving digital gaming landscape.

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