ESA Gaming Partners with Betsson to Enter Estonian Market
ESA Gaming has signed a multi-national agreement with the major operator Betsson to initially launch its content in Estonia. This move will see ESA Gaming’s growing portfolio of titles, which includes innovative slots, crash content, and EasySwipe™ games, available to customers of Betsafe and Jalla Casino brands in Estonia.
Expansion Plans
Following the initial launch in Estonia, ESA Gaming’s offerings are set to go live on additional Betsson brands later this year, including in Lithuania.
This expansion is part of ESA Gaming’s strategy to strengthen its presence in key regulated markets.
Validation of Unique Content
The partnership with Betsson, a leading operator group, underscores the strong appeal and quality of ESA Gaming’s unique content on a global scale.
This collaboration further validates ESA Gaming’s position as a provider of distinctive and engaging gaming experiences.
Statements from Key Figures
Thomas Smallwood, Chief Commercial Officer at ESA Gaming, expressed enthusiasm about the partnership: “Betsson Group is a global brand that has an excellent reputation for entertainment, and we’re delighted to initially take our games live with two of its brands in Estonia. With plans to expand into more nations as well through the group, this is a partnership with significant potential for us.”
Marit Ellul, Casino Manager at Betsson Group, commented on the diverse offerings of ESA Gaming: “ESA Gaming has a diverse portfolio that offers unique gaming experiences to players of numerous demographics and preferences, allowing us to immediately boost our casino offering in Estonia. It is an exciting partnership for us and one we will look to leverage further in the near future in other markets.”
