ESA Gaming Partners with MaxBet for Serbian Market Entry

Serbian players can now access ESA Gaming’s portfolio of non-traditional casino games, including popular crash and mine titles.

ESA Gaming’s Content Portfolio

ESA Gaming offers a diverse portfolio of non-traditional casino games that provide players with unique and engaging experiences. Some of the player favorites include high-performing titles like Pirate Mine, Goal Mine, and Dragon Mine from the EasySwipe™ content series. Additionally, ESA Gaming plans to introduce new slot games in the Serbian market.

MaxBet is recognized as Serbia’s second-largest sports betting and gaming operator, holding approximately 20% of the online market share. Recently, Flutter Entertainment acquired a majority 51% share in MaxBet, highlighting the company’s significance in the Serbian gaming industry.

Expanding Market Reach

Thomas Smallwood, Head of Marketing at ESA Gaming, said: “We’ve gained great momentum this year, significantly extending the reach of our content and adding numerous new markets to our
repertoire.

“MaxBet is a fantastic partner as we debut in Serbia where we see great potential for further growth and we’re excited to introduce our games to local players for the first time.”

Vukašin Marelj, Head of Online Casino at MaxBet, said: “ESA Gaming’s portfolio is a great addition to our offering as we seek to diversify our product.

“Non-traditional casino content is becoming increasingly more popular and ESA Gaming provides a fantastic alternative to slots with their mobile-first and quick fire titles.”

ESA Gaming’s entry into the Serbian market through its partnership with MaxBet reflects the growing demand for innovative and engaging casino game content. As players seek unique gaming experiences, the collaboration aims to provide Serbian players with a diverse range of non-traditional games to enhance their gaming enjoyment.