by Antoni Majewski

EveryMatrix Elevates Bobby Longhurst to Group Chief Commercial Officer

EveryMatrix, a leading company in the iGaming industry, has announced the appointment of Bobby Longhurst as the new Group Chief Commercial Officer (GCCO). Longhurst, with over 20 years of experience in the iGaming sector, is set to steer the company’s commercial strategy into its next phase of growth.

EveryMatrix Elevates Bobby Longhurst to Group Chief Commercial Officer

Bobby Longhurst’s New Role at EveryMatrix

Bobby Longhurst, previously the Managing Director of SportingTech, has joined EveryMatrix as the Group Chief Commercial Officer. In his new role, Longhurst will oversee the commercial strategy, encompassing account management, sales, and marketing. He will work closely with various business units to boost EveryMatrix’s global operations.

Longhurst brings a wealth of industry knowledge and executive leadership experience to EveryMatrix. His tenure in the iGaming industry includes significant roles at SportingTech, Pronet Gaming, and SBTech. He is renowned for his expertise in rapid revenue growth, team management, process improvements, and new business development.

Strategic Transition in Leadership

This appointment marks a strategic transition in leadership at EveryMatrix. Longhurst replaces co-founder Stian Hornsletten as CCO, who will now take on the role of CEO in the company’s Games division starting February 1st.

Ebbe Groes, Group CEO of EveryMatrix, highlighted the company’s ambitious plans: “EveryMatrix is on an accelerated growth path…Bobby’s extensive commercial, product, and strategic experience and knowledge will provide us with even greater firepower to expand our reach…”

Bobby Longhurst shared his enthusiasm about joining EveryMatrix: “There are huge opportunities on the horizon across all our major business units…I’m looking forward to leading EveryMatrix’s commercial strategy with some very exciting projects in the pipeline.”

Objective Commentary: A Forward-Thinking Move for EveryMatrix

The appointment of Bobby Longhurst as GCCO is a forward-thinking move for EveryMatrix. His extensive background and proven track record in the iGaming industry position him as an ideal leader to drive the company’s commercial strategy. This strategic leadership change comes at a crucial time as EveryMatrix aims to capitalize on emerging opportunities in both established and new markets, such as Latin America.

Longhurst’s vision for leveraging the company’s success in turnkey platform offerings and exploring new projects signals a proactive approach to EveryMatrix’s expansion and innovation in the dynamic iGaming sector.

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