Date: 14.09.2023

by Mateusz Mazur

EveryMatrix Partners with Matchbook to Revolutionize Casino Business

EveryMatrix has entered into a multi-year partnership with UK tier-1 operator Matchbook, aiming to elevate the brand’s casino business through its CasinoEngine platform and BonusEngine technology.


Powering Matchbook’s Casino Operation

CasinoEngine, renowned for its integration and productivity capabilities, will serve as the backbone for Matchbook’s entire casino operation. BonusEngine, a cross-product bonusing tool, will enhance the brand’s growth by boosting reactivation, acquisition, retention, and delivering exceptional results.

Founded in 2004, Matchbook is a well-known UK online betting exchange with a significant sports betting player base. The brand has garnered recognition for its low-margin sports markets and innovative product offerings.

Expanding the Casino Offering

Through the partnership with EveryMatrix, Matchbook aims to expand its complementary casino offering into a world-class, multi-vertical, digital entertainment experience. It will gain access to a continuously growing portfolio of thousands of top-performing games.

EveryMatrix has a proven track record of delivering year-on-year record results for tier-1 casino customers. In 2022, EveryMatrix operator partners generated over €1 billion in Gross Gaming Revenue (GGR) from casino operations. The company continued to achieve record quarters in Q1 and Q2 of 2023, with GGR of €374 million and €432 million, marking a 77% and 86% year-on-year increase compared to Q1 and Q2 2022, respectively.

Further Enhancements

Matchbook will also integrate JackpotEngine and BonusEngine to bolster its gaming division. These additions will provide flexible and configurable jackpot customization options and a variety of industry-leading player rewards and bonus management features.

Stian Enger Pettersen, Head of CasinoEngine at EveryMatrix, expressed delight in working with Matchbook, stating “We’ve long admired Matchbook as one of the standout brands in the UK, so we’re delighted to be working with them to accelerate their casino business and take it to new heights through the power and possibilities of CasinoEngine and BonusEngine

“We’ve shown time and again that our technologies, products and services combine like no other to create the ultimate casino productivity platform that drives both instant results and creates sustainable long-term growth for brands, no matter what market they are in.”

Malcolm Graham, CEO of Matchbook, emphasized their commitment to creating the ultimate 21st-century player experience in the casino sector, stating “Our sports product is well recognised as best-in-class and, with our new partnership with EveryMatrix, we fully intend to replicate that success in casino creating the ultimate 21st-century player experience with the latest personalised content, bonuses and rewards.

“I’m delighted to have EveryMatrix on board and we’re all looking forward to the journey ahead.”