Date: 29.05.2024

by Kajetan Sawicz

Evoke Plc Welcomes Anne Sewell as New Chief People Officer

Evoke Plc, a leader in the gambling sector listed on the London Stock Exchange, has appointed Anne Sewell as its new Chief People Officer (CPO)

Anne Sewell: A Profile in Leadership

Evoke’s CEO, Per Widerström, expressed enthusiasm about Sewell’s appointment, citing her “incredible track record and extensive experience creating winning cultures.”

He emphasized that Sewell’s expertise makes her the ideal candidate to lead Evoke through its current phase of corporate rebranding and operational refinement, which includes managing the brand portfolio of 888, William Hill, and Mr. Green.

Strategic Vision for Growth

2024 marks a pivotal year for Evoke as the company rolls out its Value Creation Plan (VCP), aiming to reset its operating model and achieve sustainable profitability.

Sewell’s role will be crucial in this regard, focusing on aligning the global workforce with the firm’s strategic objectives, thereby enhancing organizational efficiency and culture.

Sewell’s Vision for Evoke’s Future

In her statement, Sewell expressed her excitement about joining Evoke at such a transformative time. She is eager to collaborate with Widerström and the entire Evoke team to drive the company forward.

Her primary goal is to harness the full potential of Evoke’s diverse global workforce, ensuring that the organization’s human resources strategies propel its broader business ambitions.

A Commitment to Organizational Excellence

With the departure of the US market earlier in the year, Evoke has refocused its efforts on core markets and strategic growth initiatives.

Sewell’s expertise in global HR transformation will be instrumental in executing these initiatives, particularly in driving the company toward its goal of £30 million in annual cost savings as part of the VCP.

Sewell’s Strategic HR Initiatives

As Evoke’s CPO, Sewell will oversee critical areas such as talent management, organizational development, and culture enhancement.

Her approach will involve leveraging advanced HR tools and practices to optimize workforce productivity and foster a cohesive corporate culture that supports Evoke’s operational and strategic goals.

The announcement also noted the departure of Mark Skinner, the former Chief People Officer, who played a vital role in shaping Evoke’s HR capabilities over the past eight years. CEO Per Widerström thanked Skinner for his contributions and wished him success in his future endeavors outside the industry.