Date: 06.02.2024

by Antoni Majewski

Evolution Acquires Livespins, Expanding Its Online Gaming Portfolio with Social Live Entertainment

Evolution broadens its innovative offerings by acquiring Livespins, integrating a novel social betting experience into its diverse online gaming ecosystem.

Strategic Acquisition Aligns with Product Leap Strategy

Evolution, a leading name in the online gaming industry, has announced the acquisition of Livespins Holding Ltd for an initial cash consideration of EUR 5 million, with additional earn-out payments contingent on Livespins’ performance in 2026. This acquisition, set to be finalized in Q2 2024, aligns with Evolution’s “Product Leap” strategy, aimed at pushing the boundaries of product innovation and enhancing the end-user experience.

Livespins: A New Dimension of Social Gaming

Livespins, recognized for its unique approach to live entertainment, enables a social betting experience where players can “bet behind” popular streamers, influencers, or brand ambassadors, actively participating in the game rather than merely watching. This model fosters a communal gaming environment, allowing players to share in the success of their chosen streamers.

Complementary Integration Within Evolution Group

Livespins will retain its distinct brand identity within the Evolution Group, joining other prestigious brands like NetEnt, Red Tiger, Ezugi, and Big Time Gaming. This addition introduces a fresh player experience to Evolution’s already extensive product range, enhancing the group’s position in the online gaming market.

The acquisition promises to enrich the player experience by enabling streamers to access a broader array of games from top-tier studios within the Evolution portfolio, in addition to Livespins’ existing partnerships with over 40 studios. This collaboration aims to leverage the popularity of live streaming on platforms like Twitch and YouTube, providing a new interactive dimension to online casino gaming.

Leadership’s Vision for Integration

Martin Carlesund, CEO of Evolution, expressed enthusiasm for the acquisition, highlighting Livespins’ solid engagement metrics and its potential to complement Evolution’s portfolio. Todd Haushalter, Chief Product Officer at Evolution, emphasized the innovative aspect of playing alongside streamers and the synergy between Livespins’ technology and Evolution’s extensive game library.

Chris Scicluna, CEO of Livespins, reflected on the significance of joining the Evolution Group, viewing it as a testament to the hard work and vision of the Livespins team. He anticipates that this partnership will revolutionize the industry, marking a new era of interactive online gaming.

Evolution’s Forward-Thinking Acquisition

With the acquisition of Livespins, Evolution reinforces its commitment to innovation and player engagement in the online gaming sector. By integrating Livespins’ social live entertainment model, Evolution is set to offer an unprecedented interactive gaming experience, further solidifying its leadership in the industry and paving the way for future advancements in online casino gaming.