Date: 23.05.2024

by Kajetan Sawicz

Exploring Social Casino Gaming: Trends and Player Insights

SOFTSWISS, a renowned technology company with over 15 years of expertise in iGaming, has taken a deep dive into the habits of approximately 700,000 users from the rapidly growing European social casino, SpinArena.

Demographic Profile of Social Casino Players

Despite the majority of social casino players opting to keep their age and gender undisclosed, data reveals that young men under 30 are the predominant demographic among those who choose to share their details.

This analysis is particularly challenging due to the nature of social casino applications, which typically do not require age verification or mandatory disclosure of personal details.

Gaming Habits: Timing and Duration

The data from shows that the average gaming session lasts around 47 minutes, although some enthusiastic players have sessions that extend beyond 12 hours. Peak activity times are observed from 4 p.m. to 9 p.m., with player engagement dropping significantly between 2 a.m. and 5 a.m.

Weekends, especially Fridays and Sundays, see higher activity compared to Mondays, with only a 10% variation between the busiest and quietest days.

Retention and Engagement Trends

An intriguing aspect of player engagement within is the retention rate; nearly 40% of German users remain active the day after installing the application, but this drops to 14% by the end of thirty days.

These statistics reflect a significant commitment from a core group of players, indicative of well-engaged users aligning with typical biorhythms and social responsibilities.

Popularity and Preferences in Game Selection, being one of Europe’s largest social casinos in terms of game variety, offers over 3,000 games from nearly 40 providers. Half of all sessions are spent on the top 15 games, with the top 5 games accounting for a third of all gameplay.

Slots remain the most favored type of game, mirroring trends seen in traditional online casinos with popular titles like Gates of Olympus, Sweet Bonanza, and Sugar Rush frequently topping the charts.

Industry Insights: Comments from the Executives

Jochen Martinez, founder of Ously Games GmbH, notes the parallels between social and traditional casinos: “This analysis perfectly illustrates how social casinos fulfil the same player needs as traditional casinos, offering a safer gaming experience. Combining gaming with social interactions provides a unique environment and neutralizes financial risks. Players can enjoy activities like connecting with friends while playing their favourite games.”

Vitali Matsukevich, COO at SOFTSWISS, adds, “Social casinos are part of the mega trend in the global entertainment industry, where player behaviour coincides with those in traditional online casino gaming. Anticipating social casinos’ evolution and integration with iGaming, SOFTSWISS partnered with Ously Games GmbH to present a new B2B software product – a comprehensive platform for social casinos.”