Date: 11.07.2023

by Mateusz Mazur

Last update: 11.07.2023 13:03

Former NetEnt and RedTiger executive Rory Kimber Joins LuckyStreak to Drive Commercial Growth

LuckyStreak, the live casino software provider and gaming content aggregator, has strengthened its commercial expertise with the appointment of Rory Kimber, a former executive at NetEnt and RedTiger.

Wealth of experience

Kimber, previously the Account Management & Marketing Director at 1X2 Network, will lead LuckyStreak’s growth initiatives through new business development and the cultivation of commercial relationships with the company’s extensive network of content aggregators, iGaming platforms, white label providers, and gambling operators.

Attending iGB Live in Amsterdam this week, Kimber, along with Head of Marketing Mark O’Donnell, will meet with potential customers and commercial partners to showcase LuckyStreak’s offerings.

LuckyStreak’s portfolio includes premium live dealer blackjack, roulette, and baccarat games streamed from its purpose-built Riga Studio. Additionally, its content aggregation solution, LuckyConnect, features partnerships with renowned providers such as Pragmatic Play, Yggdrasil, Playson, and RedRake.

“Great opportunity”

Expressing his excitement about joining LuckyStreak, Rory Kimber stated, “This is a great opportunity for me to join a business with such potential. Live casino is an area with less saturation compared to slots, and the quality of the LuckyStreak product was one of the factors that attracted me to this role. After meeting other senior staff, I can see a clear vision and strategy for what we want to achieve and how we plan to get there.

“I hope to play a significant role by bringing new operators on board. LuckyConnect also played a big part in my decision to join, as having tier 1 partners like Yggdrasil and Pragmatic on board is a huge plus point for an aggregation network. The fact that LuckyConnect has substantial capacity while flying somewhat under the radar is great news for a salesperson.”

LuckyStreak CEO and Co-founder Ady Totah expressed confidence in Rory Kimber’s appointment: “Rory brings solid igaming experience, having worked in senior commercial roles for multiple leading businesses in the industry. As we continue to invest in our growth strategy, he’ll play a lead role in boosting our sales story, bringing onboard new customers and building our LuckyConnect content aggregation proposition to be among the best in the market. I’m excited about the next phase in LuckyStreak’s growth and I’m delighted that Rory is on the team.”

With Kimber joining the team, LuckyStreak looks forward to an exciting phase of growth and expansion.