Former Xbox Chief Robbie Bach Joins Genius Sports Board of Directors

Broad Experience in Technology and Sports

Robbie Bach is best known for his pivotal role at Microsoft, where he led the launch of the original Xbox gaming console in 2001. Breaking into a highly competitive market, he helped establish Microsoft as a major player in the gaming industry.

Bach also was instrumental in developing Xbox Live, one of the most successful online gaming platforms that set new standards for multiplayer gaming. His leadership continued with the launch of the Xbox 360, further solidifying Microsoft’s influence in the gaming sector.

In addition to his achievements at Microsoft, Bach has served on the board of directors for Sonos for over nine years. His expertise extends to advisory roles with Brooks and participation on the U.S. Olympic and Paralympic Committee board of directors. His extensive background combines technology innovation with strategic partnerships and consumer engagement.

Leadership Perspectives

Genius Sports, a leading technology company connecting sports, betting, and media, views Bach’s appointment as a significant asset to its mission. His experience with large-scale technology platforms and global entertainment ventures aligns with the company’s goal to revolutionize how sports are understood and experienced worldwide. Bach’s insights are expected to enhance the application of Genius Sports’ next-generation sports data and AI platform, GeniusIQ.

Mark Locke, CEO of Genius Sports, stated: “I am delighted to welcome Robbie Bach to our Board. I know his proven expertise in driving consumer-focused innovation in the technology and entertainment industries will be an invaluable asset. This level of insight and expertise will undoubtedly help accelerate our efforts to revolutionize how sports content is understood, consumed, and experienced globally.”

Robbie Bach shared his enthusiasm for the new role: “Genius Sports is experiencing exceptional growth through its advanced technology and its global reach. I am excited to have this opportunity to collaborate with such a talented and visionary team and I look forward to supporting Genius’ continued success and innovation.”