Date: 11.06.2024

by Adam Dworak

FSB Strengthens UK Market Presence with OctoBet Partnership

Global sports betting platform provider FSB has solidified its position in the UK market by partnering with ambitious new market entrant, OctoBet.

OctoBet’s Launch and Strategic Partnership

Launched just in time for Euro 2024, OctoBet leverages FSB’s high-performing sportsbook, comprehensive casino aggregation product, and end-to-end Player Account Management platform. This launch marks OctoBet’s entry into the UK market, aiming to establish itself among FSB’s other UK operator partners and play a significant role in the competitive environment.

OctoBet will gain from FSB’s esteemed UK-facing products, including a proprietary pricing-led horse racing offering, pre-packed and DIY football Bet Builder solution, and white paper-friendly platform compliance tools. These offerings are crucial for OctoBet as it seeks to attract and retain a substantial customer base in the UK.

This partnership with OctoBet follows a period of substantial global growth for FSB. Earlier this year, the UK-based supplier partnered with multimedia brand SuperSportBet to enter the South African market, further demonstrating its global ambitions and adaptability to different market demands.

Insights from FSB and OctoBet Leadership

Russell Colvin, Global Channel Partner Manager at FSB, expressed enthusiasm about the new partnership: “We are thrilled to welcome OctoBet to our growing list of global platform partners. From the initial brief, the team at OctoBet made it clear they required a contemporary, compliant and competitive UK market facing sportsbook and casino proposition. Our selection as the platform provider to execute this project is clear testament to our decade long success in the UK and clearly cements our reputation as the sportsbook specialists.”

Lei Zhong Wang, Chief Executive Officer at OctoBet, highlighted the strategic importance of this partnership: “OctoBet has bold plans to play an active role in the challenging UK market. To enable this it is essential that we are partnered with a platform that understands the territory, delivers our players a compelling product proposition and provides expert operational support to my team. FSB’s deep experience in the UK market is well recognised in the industry and they are the natural platform partner for us to kick start our exciting growth journey.”