Date: 02.11.2023

by Mateusz Mazur

Last update: 25.11.2023 10:43

Future Anthem Appoints Svend Aage Kirk as an Expert Advisor

Future Anthem, a leader in the field of AI-driven solutions for the iGaming industry, has strategically bolstered its team by enlisting Svend Aage Kirk as an Expert Advisor.

Future Anthem Appoints Svend Aage Kirk as an Expert Advisor

Kirk’s role is to enhance the capabilities of their Sustain AI module, a critical component of their flagship offering, Amplifier AI. This product is crafted to personalize the gaming experience with a strong emphasis on promoting responsible gambling and ensuring player welfare.

Setting New Standards with Sustain AI

Sustain AI leverages real-time machine learning models that have analyzed over 35 billion gaming transactions, significantly improving the detection of player risks—72% faster than conventional methods.

Kirk’s guidance will be instrumental in shaping the commercial strategy for Sustain AI and Future Anthem’s overarching approach to safer gambling initiatives.

The module assists operators in adhering to stringent regulatory requirements by providing real-time, personalized interventions to curtail player risks, in line with international regulatory reforms, such as those detailed in the UK government’s recent white paper.

Kirk’s Track Record: A Boon for Future Anthem

Bringing over four decades of experience in executive roles and a notable tenure as CEO and co-founder of Mindway AI, Kirk is set to drive Future Anthem’s commitment to responsible gambling. His experience is a significant asset in advancing AI’s role in creating a balanced, player-friendly iGaming environment.

Kirk expresses his anticipation for his new position, “Future Anthem is the clear market leader when it comes to the development of groundbreaking artificial intelligence and machine learning tools that encourage responsible play,” affirming his excitement to elevate the company’s impact in the domain of responsible gambling.

Leigh Nissim, CEO of Future Anthem, highlights the importance of Kirk’s expertise for their vision to evolve from responsible to sustainable gambling practices, prioritizing the health and safety of players.

Our Comment on the Article

The strategic appointment of Svend Aage Kirk by Future Anthem signifies a significant leap forward in merging AI with iGaming to foster a safer and more responsible gaming landscape.

This initiative not only underscores the company’s dedication to player protection but also its resolve to remain at the forefront of technological innovation in the industry.

Kirk’s appointment is expected to catalyze Future Anthem’s progress towards setting new precedents in sustainable gambling, marking a new chapter in the industry’s commitment to ethical gaming practices.


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