18.01.2024

by Antoni Majewski

Future Anthem Partners with Tequity

Future Anthem, a trailblazer in AI and data science, has forged a groundbreaking partnership with Tequity, a leading RGS vendor based in Kraków, Poland, to empower its network of studios with advanced AI-driven dashboards through the Amplifier AI Optimise module.

Elevating iGaming with AI Technology

In an industry-first, Tequity integrates Future Anthem’s Optimise AI into its exceptional RGS offering. This integration, a part of Anthem’s Amplifier AI, equips Tequity’s array of providers with unparalleled insights into player behaviors. The advanced artificial intelligence and machine learning models promise to revolutionize how games are played and understood, marking a significant shift in the iGaming sector.

Peter & Sons, an independent game development studio, is the first to capitalize on this cutting-edge technology. The use of Optimise AI will support them in various facets, including data-driven design, gaining commercial insights, and enhancing game launches. This technological leap forward is set to redefine the way game development studios approach player engagement and game performance.

Deep Dive into Player Behavior and Game Performance

The Optimise module provides studios with an unprecedented view of player behavior, allowing for in-depth analysis of player journeys, launches, and promotions. It’s designed not only to understand the factors that contribute to a game’s success but also to pinpoint future growth opportunities. This level of insight is expected to transform how games are developed and marketed in the competitive iGaming industry.

Krzysztof Opalka, CTO of Tequity, emphasized the importance of leveraging top-tier tools, stating, “As a technology company first and foremost it is vital that we utilize the best tools at our disposal. Future Anthem’s Optimise module is exactly that. We are excited to boost our RGS with Optimise and look forward to the studios on our network instantly gaining from its many insights and commercial benefits.”

Leigh Nissim, founder and CEO of Future Anthem, also commented on the partnership: “It’s always a pleasure to work with progressive B2B vendors like Tequity – their desire to raise the bar with data and AI will massively benefit studios working with their technologies. The race to real-time personalization is now; the winners will be the early adopters like Tequity.”

Conclusion: A New Era for iGaming Intelligence

The partnership between Future Anthem and Tequity is poised to usher in a new era of intelligence in iGaming. By harnessing the power of AI and machine learning, this collaboration aims to enhance player experiences and provide studios with the tools needed for data-driven decision making.

As the iGaming industry continues to evolve, the integration of advanced technologies like the Optimise AI module demonstrates a commitment to innovation and a foresight into the future of gaming.

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