26.07.2023

by Mateusz Mazur

Future Anthem Strengthens Team with New VP of Sales and Customer Development

Future Anthem, a leading AI and data science company, has appointed Ann-Kathrin Baumgardt as VP of Sales and Customer Development for Europe, Middle East & Africa (EMEA). With a decade of experience in the iGaming industry, Baumgardt held significant roles at IGT, including Director of Key Account Management and Director of Strategic Business Development.

Growth phase

As VP of Sales and Customer Development, Baumgardt will lead Future Anthem’s rapidly growing sales and customer development team, contributing to the company’s continuous expansion and growth phase. Working alongside Matt Nichols, General Manager of the Americas, they will drive the company’s global growth.

Baumgardt expressed her excitement about joining Future Anthem, a pioneer in artificial intelligence and machine learning for the betting and gaming industry. Her extensive experience in the sector will enable her to lead a strong commercial team, maximize revenues, and foster new and existing customer relationships.

Valuable contributions

Future Anthem CEO Leigh Nissim emphasized Ann’s shared vision with the company and the valuable contributions she will make to its success: “She will be instrumental in helping us develop the opportunities within our fantastic customer base as well as expanding our business to new clients who want to personalise their player experiences in real-time, with sustainability at the heart of their player journeys. ”

“Artificial intelligence and machine learning is one of the most in-demand technologies within the betting and gaming industry right now. To be part of a company that leads in this field is an incredibly exciting opportunity,” said Ann-Kathrin Baumgardt, new VP of Sales and Customer Development.

“I have spent many years working within this industry, and I know exactly what it takes to lead a strong commercial team capable of maximising revenues and developing new and existing customer relationships. I can’t wait to get started with such a talented team.”  she added.

Future Anthem has experienced impressive workforce growth, with a 152% increase in the past year. This expansion includes the appointment of Jessica Wu as Head of Marketing, Matt Nichols as General Manager of the Americas, and Laura Bird as Chief Financial Officer. With the addition of Baumgardt to the team, Future Anthem is poised to drive innovation and excellence in the iGaming industry.

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