11.01.2024

by Antoni Majewski

Games Global and Rootz Forge Alliance to Revolutionize Live Casino Gaming

Games Global, a frontrunner in providing online gaming content, has embarked on a strategic alliance with online casino operator Rootz, heralding a new chapter in live casino gaming. This partnership is set to elevate Rootz’s offerings with the enthralling live casino experience from OnAir Entertainment™, a distinguished studio renowned for its live casino and game shows.

Games Global and Rootz Forge Alliance to Revolutionize Live Casino Gaming

A New Era in Live Gaming Entertainment

This collaboration marks a significant stride in both companies’ growth and expansion efforts, bringing an innovative edge to the online gaming landscape. Rootz’s platform will soon feature an extensive range of content from OnAir Entertainment™, including beloved classics like Roulette and Blackjack, and immersive titles such as Casino Hold’em™, Nexus Roulette™, and Card Matchup.

Advancing Online Gaming

Games Global’s partnership with Rootz is poised to transform the face of live gaming entertainment. It represents the dawn of a new era in online gaming, aiming to jointly create an exceptional gaming management platform that caters to the evolving needs of players globally.

This collaboration further solidifies Rootz’s dedication to offering its players groundbreaking gaming experiences, aiming to redefine the live iGaming landscape. The addition of OnAir Entertainment’s diverse suite of games is expected to significantly enhance the operator’s appeal to a broad player base.

Statements from the Companies’ Leaders

Julie Allison, Chief Revenue Officer at Games Global, expressed enthusiasm about the partnership: “As we embark on a collaborative journey with Rootz, our focus is on fostering partnership and support to enhance the live gaming experience. By combining their dynamic vision with our technological prowess, we aim to create an extraordinary player journey that reflects the strength of our united efforts.”

Sam Brow, CEO at Rootz, also shared his excitement: “We are eager to embark on this partnership with Games Global and OnAir Entertainment, welcoming a suite of acclaimed games to our portfolio. This marks a pivotal moment as we continue to expand our offerings and deliver exceptional gaming experiences to our players. We are confident that these additions will further enhance our diverse player base and engage players.”

Our Comment on the Article

The strategic alliance between Games Global and Rootz signifies a transformative moment in the realm of live casino gaming. This partnership not only exemplifies the commitment of both companies to advance the online gaming experience but also showcases their ability to adapt and innovate in a competitive market.

By integrating OnAir Entertainment’s dynamic live gaming content, Rootz is set to offer an unparalleled gaming experience, further cementing its position as a leader in the online casino industry. This collaboration is a testament to the power of strategic partnerships in driving the evolution of the iGaming industry.

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