Date: 09.05.2024

by Kajetan Sawicz

Last update: 09.05.2024 11:57

Games Global Enters Exclusive Partnership with UFC for Branded Slots

Games Global has signed an exclusive deal with UFC, the world’s premier mixed martial arts organization, for the development of branded content influenced by the popular sports brand.

Leveraging UFC’s Global Appeal

UFC is a globally recognized sports brand with over 700 million fans and approximately 260 million social media followers.

The organization hosts more than 40 live events annually in some of the most prestigious arenas worldwide, broadcasting to over 975 million television households across more than 170 countries.

Excitement and Anticipation from Both Parties

Andy Booth, Chief Product Officer at Games Global, expressed his enthusiasm for the partnership: “Games Global is thrilled to announce this knockout partnership with UFC, bringing the Octagon to life across multiple epic slot titles in the next few years. This exclusive deal allows us to develop UFC-themed online slots for millions of UFC fans who share our passion for action and excitement. Partnering with UFC, one of the most popular sports brands in the world, is significant for us, and we look forward to showcasing our first title to the world in the coming months.”

Tracey Bleczinski, SVP of licensing at UFC, also shared her excitement: “At UFC, we’re always looking for innovative ways to engage with our passionate fanbase around the world. This exciting new partnership with Games Global allows us to do just that by bringing the intensity and energy of the Octagon to life through unique UFC-themed slot titles. We believe that these games will be a hit with fight fans everywhere, and we are proud to be working with Games Global, a leading provider and distributor of iGaming content, to deliver this world-class entertainment experience.”


Related posts