Games Global to Showcase Exclusive Studios and Jackpots at ICE London 2024

The highlight of Games Global’s presence at ICE London 2024 will be the ‘Studio Boulevard’ aboard the Sunborn Yacht. This unique venue offers an immersive experience for guests to interact with Games Global’s partners and preview upcoming exclusive releases in several demo rooms.

Exclusive Takeover of the Sunborn Yacht

In a move to deliver an unmatched ICE experience, Games Global will occupy the entire Sunborn Yacht, located just a short walk from the conference. This luxury setting will serve as an interactive platform to demonstrate the diverse and dynamic content from its 39 exclusive studio partners.

The yacht will feature new dedicated areas like the ‘Games Global Introducing Lounge’ and the ‘Games Global Live and Table Games Lounge’. These spaces aim to showcase new studios and bring together experts from various gaming verticals in a cohesive environment.

‘Farewell London’ Party and the ‘Tournament of all Tournaments’

An exclusive ‘Farewell London’ party will be held on the Sunborn Yacht on February 7th, featuring the ‘Tournament of all Tournaments’, a major live slots contest with upcoming releases from each exhibiting studio.

Walter Bugno, CEO of Games Global, said: “At Games Global we are looking forward to building on the momentum from a fantastic 2023, and ICE London 2024 is the perfect place to accelerate our journey to becoming ‘The One’. Last year, we released 242 titles to operators, with 31 of those being bespoke games exclusively for specific operators, emphasising the need to provide relevant and differentiated content. With an exciting roadmap to unveil for 2024, we are set to enjoy another successful year. This begins with what promises to be an exciting trip to London where our core values of boldness, authenticity, responsibility, and togetherness will come to the fore.”

A Landmark Event for Games Global

ICE London 2024 is shaping up to be a landmark event for Games Global, showcasing its commitment to innovation and excellence in the gaming industry. The event will not only highlight the company’s prolific content creation but also its dedication to providing unique and engaging gaming experiences.

Games Global’s approach to ICE London 2024, particularly its unique use of the Sunborn Yacht for the ‘Studio Boulevard’, underscores the innovative spirit driving the iGaming industry. By creating immersive and interactive spaces, the company is not just showcasing its products but is also setting a new standard in how gaming content is presented to partners and industry leaders. This strategy reflects a deep understanding of the importance of experiential marketing in the highly competitive and ever-evolving world of iGaming.