13.02.2024

by Antoni Majewski

Gaming Innovation Group and Casumo Strengthen Partnership with Expanded Deal for Dunder Brand

Gaming Innovation Group (GiG) has broadened its longstanding partnership with Casumo by incorporating its latest suite of solutions to drive growth for Casumo’s Dunder brand. This enhancement includes advanced frontend and marketing managed services, leveraging AI technology to optimize user experience and operational efficiency.

Enhanced Collaboration for Elevated Results

The extended agreement between GiG and Casumo introduces an upgraded array of services for the Dunder brand, including cutting-edge CRM, SEO, affiliate management, and Casino lobby capabilities. These enhancements are designed to deliver a superior user experience and drive significant growth by utilizing GiG’s advanced AI-led features. These features are crafted to improve decision-making, provide valuable insights, and inform strategic initiatives, ultimately boosting acquisition and retention efforts.

Furthermore, Dunder will continue to benefit from GiG’s unparalleled account and commercial support, drawing on the provider’s extensive industry experience to focus on scaling growth and operations across key markets.

Strategic Developments and Industry Recognition

GiG’s introduction of its X-Suite, which encompasses a comprehensive platform, sportsbook, and AI-led functionalities, has garnered increased attention from the industry, especially with the addition of notable figures to its executive team. This suite is specially designed to navigate the challenges of tightening global legislation, facilitating growth and revenue generation in complex markets.

The renewal and expansion of the partnership with Casumo, a prominent industry player, underscore GiG’s capability in forging and enhancing successful collaborations. This is evidenced by recent extended partnerships with other major industry names such as Betway, Bplay, and GoldenPark.

Leadership Insights

Andrew Cochrane, Chief Business Officer of GiG, expressed gratitude for the opportunity to both extend and deepen the partnership with Casumo, aligning with GiG’s mission to foster sustainable growth and profitability for its partners through innovation and quality service.

Echoing this sentiment, Tim De Borle, Chief Operating Officer of Casumo, emphasized the anticipated benefits of the strengthened partnership with GiG, particularly highlighting the impressive commitment to service management and product development that GiG has demonstrated.

Commentary: A Future-Focused Collaboration

The expanded partnership between GiG and Casumo for the Dunder brand represents a forward-thinking approach to online gaming, leveraging state-of-the-art technology and service solutions to enhance user experience and operational success.

This collaboration not only signifies the mutual trust and commitment between the two companies but also sets a precedent for the use of advanced technology and AI in creating more engaging and efficient gaming platforms. As both companies continue to innovate, the gaming industry can expect to see significant advancements in how online gaming platforms operate and cater to their audiences.

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