Date: 24.08.2023

by Mateusz Mazur

Gaming Innovation Group Partners with Mooir eGaming

Gaming Innovation Group (GiG) Partners with Mooir eGaming iGamingExpress

Gaming Innovation Group (GiG), a prominent player in the online gaming industry, has entered into an agreement with Mooir eGaming Limited.

This collaboration entails GiG providing its renowned casino platform solution to power Mooir’s new brand operating under an Isle of Man operator license. With a track record of innovation and success, GiG’s technology is poised to elevate the user experience for Mooir’s customers.

Comprehensive Agreement for Enhanced User Experience

The multi-year agreement encompasses GiG’s robust player account management (PAM) platform, driving Mooir’s strategy to provide unique and engaging experiences within the online casino sector. GiG’s ability to enable localized experiences stands as a cornerstone of its B2B offering, aligning well with Mooir’s ambitions.

Marcel Elfersy, CCO of GiG, expressed excitement about the new partnership, stating “Enabling our customers to deliver new localised experiences is a core strength of our B2B offering. We’re looking forward to this new relationship with the team at Mooir, as we know we can drive growth via the continued improvement and iteration of our technology and on the strength of the partnerships we build.”

Stephen Trimble, CEO of Mooir eGaming Limited, highlighted the careful selection process that led to the decision to choose GiG’s PAM solution, stating “After a careful selection process we are delighted to have chosen GiG as the core PAM solution to power our new casino brand. GiG’s pedigree in regulated markets, flexibility of software and innovative features align closely with our values and aspirations. All of the team at Mooir are excited for what this partnership will bring.”

Harnessing GiG’s Innovative Technology

GiG’s reputation as a leading solution in the online gaming realm is underscored by its innovative technology. Its full-service platform and multi-channel supplier achievements at the 2023 EGR B2B awards further solidify its position. Leveraging the flexibility of GiG’s solution, Mooir aims to deliver a personalized and localized user experience that sets its brand apart.

With over 60 live brands worldwide, GiG’s extensive experience as a platform and sportsbook provider uniquely positions the company to cater to the diverse needs of brands with global aspirations. This expertise ensures that Mooir’s new casino brand will receive tailored solutions that resonate with its target audience.

GiG’s partnership with Mooir eGaming Limited underscores the company’s dedication to delivering innovative solutions that enhance the online gaming experience. Through GiG’s renowned casino platform, Mooir’s new brand aims to differentiate itself by offering personalised and localised user experiences. As this collaboration unfolds, both companies are poised to leverage their strengths to create a mutually beneficial and engaging gaming environment for customers.