16.01.2024

by Antoni Majewski

Gaming Innovation Group Launches PlayR and Palasino on Cutting-Edge Platform

Gaming Innovation Group (GiG) has unveiled two groundbreaking online casino brands, PlayR and Palasino, showcasing the latest advancements in its next-generation platform technology and marking a significant expansion in both Brazilian and global online casino markets.

Introduction to GiG’s New Launches

Gaming Innovation Group (GiG) has announced the launch of two new online casino brands, PlayR and Palasino. These launches highlight the latest applications of GiG’s next-generation platform technology, marking a new chapter in the company’s innovative approach within the online gaming sector.

PlayR.bet is entering the online casino scene with a specific focus on the Brazilian market, aligning with Brazil’s recent regulatory approval for online casinos at the end of 2023. GiG’s advanced platform technology is the backbone of PlayR.bet’s strategy to build a significant digital presence in Brazil.

Palasino’s Online Foray

Palasino represents the first online venture for the Palasino Group, a veteran in the land-based casino industry with over 25 years of experience. This launch integrates GiG’s award-winning player account management system with innovative AI solutions like GiG logic and GiG Data, aiming to bridge the gap between traditional and digital casino experiences.

GiG’s platform is designed to be acquisition and retention-focused, employing AI and data-based solutions. This technology is specifically developed to improve operator capabilities in complex markets, offering secure, scalable, and user-centric solutions that are well-suited for growth in various global regulatory environments.

GiG’s Global Impact and Expertise

The introduction of PlayR and Palasino occurs during a period of significant activity for GiG as a platform and sportsbook provider. This period is characterized by new regulatory opportunities across Europe, North America, and Latin America. GiG’s portfolio, backed by years of experience in regulated markets, supports over 60 brands worldwide.

Andrew Cochrane, Chief Business Officer of GiG, expressed himself: “I’m extremely proud of the impressive cadence our delivery team is achieving, with these recent planned launches perfectly demonstrating our capacity at exceeding customer expectations. We continue to cement our preeminent reputation at taking land-based operators online, having executed many similar successful projects over recent years with established brands across Europe, Canada and Latin America.”

In conclusion, the launch of PlayR and Palasino by Gaming Innovation Group showcases the company’s commitment to leading the online gaming industry with advanced, innovative solutions. This move reinforces GiG’s position as a key player in the global online casino market.

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