by Mateusz Mazur

Gaming Innovation Group Partners with Betway to Boost Portugal Operations

Gaming Innovation Group (GiG), a key player in the iGaming industry, has announced a significant partnership with Super Group brand Betway in Portugal.

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This collaboration is set to enhance Betway’s offerings in the region, powered by GiG’s renowned igaming platform and sportsbook.

Expanding Betway’s Reach in Portugal

The new deal marks Betway as GiG’s second B2B partner brand now live in Portugal. It also represents the first major partnership under the leadership of industry veterans Richard Carter and Andrew Cochrane, former chiefs at SBTech and DraftKings, respectively. This strategic move is poised to strengthen Betway’s market presence in Portugal, one of Europe’s evolving sports betting landscapes.

Andrew Cochrane, GiG’s Chief Business Officer, commented on the significance of this launch, stating, “This helps affirm our growing position as a market leader in the industry.” He further emphasized GiG’s commitment to innovation and expansion: “This is a very exciting time to be a part of GiG, as we continue to invest in our product and technology capabilities to underpin further tier one client wins and provide existing clients with ever more compelling product features.”

Enhancing Betway’s Offerings

Anthony Werkman, CEO of Betway, highlighted the role of GiG’s platform in their strategic goals: “GiG’s platform will help play a role in expediting our objectives to elevate the sports betting experience for existing Betway customers in Portugal and appealing to new ones.”

Our Comment on the Article

The partnership between Gaming Innovation Group and Betway represents a strategic alignment of two influential entities in the iGaming industry, setting the stage for enhanced sports betting experiences in Portugal. GiG’s technology and platform capabilities, combined with Betway’s strong brand presence, are likely to create a synergistic effect in the Portuguese market.

This collaboration not only signifies GiG’s growing influence as a market leader but also underscores the importance of innovative partnerships in expanding and refining the global iGaming landscape. As the industry continues to evolve, such partnerships will be crucial in shaping the future of online gaming and sports betting, particularly in burgeoning markets like Portugal.

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