15.03.2024

by Adam Dworak

Genius Sports Unveils Innovative Free-to-Play Game Suite for Betting Operators

Genius Sports Limited, a leader in digital sports content, technology, and integrity services, has launched an innovative suite of interactive free-to-play (F2P) games, aimed at enhancing customer acquisition and retention for betting operators.

This strategic move leverages Genius Sports’ extensive experience in gamification strategies, having collaborated with major sports leagues, betting operators, and global brands.

A New Era of Gamification for Betting Operators

The newly introduced suite encompasses a variety of games, from daily retention activities to weekend predictors, designed to keep users engaged and loyal. Genius Sports goes a step further by offering a fully customized service that includes gamification strategy design and tailored game development. This bespoke approach is backed by 15 years of experience in the field, ensuring that operators receive solutions that precisely meet their needs.

Integrating Advertising Solutions for Enhanced Engagement

In a groundbreaking move, Genius Sports has integrated its proven advertising solutions into the F2P games, making it a unique supplier in the market. This integration allows betting operators to drive traffic seamlessly between the games and their sportsbook platforms.

The use of advanced analytics and reporting tools further empowers operators to gauge the effectiveness of their paid media strategies and the long-term benefits of their gamification efforts.

Diverse Range of High-Quality F2P Games

Genius Sports’ suite of F2P games covers a broad spectrum of categories, ensuring there’s something for every operator’s needs:

  • Tournament Games: Engage users with Brackets, Fantasy solutions, Tournament Predictors, and special event activations like Squares and Sweepstakes.
  • Weekly and Matchday Games: Convert players into bettors with engaging games like Pick 6, Daily Fantasy, Under/Over Battle, and others.
  • Daily Retention Games: Keep players coming back with interactive games such as Spin-To-Win, Prediction Bingo, and Market Scratch Card.

Leveraging Experience for Bespoke Solutions

With a track record of delivering effective F2P solutions for prominent betting operators like Betway, bet365, and PointsBet, Genius Sports is well-equipped to create fully customized gamification solutions that align with operators’ specific goals.

Josh Linforth, Chief Revenue Officer at Genius Sports, emphasized the value of the new suite, stating, “From encouraging users to register for an account to giving them a compelling reason to return and then converting them back to bet, our new suite of games provides betting operators with incredible value across the full player lifecycle.”

He further highlighted the company’s commitment to expanding partnerships through these proven gamification solutions.

Our Comment on the Developments

Genius Sports’ latest suite of F2P games represents a significant advancement in the gamification of the betting industry. By integrating advertising solutions and offering customizable services, Genius Sports not only enhances user engagement but also provides a comprehensive toolkit for betting operators to navigate the customer lifecycle effectively.

This strategic move underscores the importance of innovation and tailored solutions in maintaining competitiveness and driving growth in the ever-evolving iGaming landscape.

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