Date: 08.11.2023

by Antoni Majewski

GiG Media Expands Dominance with KaFe Rocks Acquisition

Gaming Innovation Group Inc. (GiG) has just penned a transformative deal to acquire KaFe Rocks Ltd, an iGaming affiliate leader.

This move is set to fortify GiG Media’s presence as a top lead generator in the online casino space, particularly strengthening its foothold in the North American market. This acquisition echoes the success of GiG’s previous strategic buyouts, such as the notable AskGamblers, and sets the stage for accelerated growth and market expansion.

Synergistic Growth and Revenue Milestones

The acquisition of KaFe Rocks, known for its top 10 Power Affiliate rankings, brings with it a diverse global portfolio and acclaimed US-facing brands Time2play.com and USCasinos.com. The merger is expected to not only extend GiG Media’s market share but also enhance its profitability through significant cost synergies and advanced marketing technologies. With an impressive track record of 12 consecutive quarters of record-breaking revenue, GiG Media anticipates this deal will contribute to a revenue target between MEUR 125-135 for the year 2024, with a robust EBITDA margin forecast.

Our Comment on the Article

GiG’s acquisition of KaFe Rocks marks a calculated step towards consolidating its leadership in the iGaming affiliate industry. By leveraging KaFe Rocks’ strong presence and technological assets, GiG aims to further penetrate the competitive North American market. The deal is not only a testament to GiG’s aggressive growth strategy but also showcases its commitment to diversifying and strengthening its portfolio, reducing risks, and maximizing profitability. With a clear vision for the future and a track record of successful integrations, GiG appears poised to elevate its operations and deliver on its ambitious financial goals. The anticipation of a smooth merger, coupled with the enthusiastic leadership on both sides, suggests that this acquisition may be a significant turning point for GiG Media as it seeks to scale new heights in the iGaming landscape.

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