GiG Powers Bplay Launch in Mendoza, Argentina, Expanding Its Presence in LatAm

Gaming Innovation Group (GiG) has announced the successful launch of its award-winning platform in Mendoza, Argentina, with the popular Bplay site operated by the Boldt Group. This expansion adds to GiG’s growing presence in the Latin American (LatAm) region.

GiG goes live in Mendoza

Bplay, a well-established and respected brand in the local market, continues to expand its operations throughout Argentina, now entering its fifth jurisdiction alongside Buenos Aires, Santa Fe, Entre Ríos, and the City of Buenos Aires.

The launch further strengthens the partnership between GiG and the Boldt Group, cementing GiG’s position as the preferred online technology partner for one of Latin America’s leading retail and online operators.

With the support of GiG’s powerful proprietary platform and Sportsbook, Bplay has experienced remarkable growth in Argentina, with gross gaming revenue (GGR) increasing by more than four times between May 2022 and May 2023. As the relationship expands, it is expected that the Sportsbook will be launched in Mendoza in Q3 to complement the platform.

GiG’s market-leading B2B platform is specifically designed to meet the needs of highly competitive and complex regulated markets, requiring localized content and development. The company’s commitment to compliance and customization has resulted in regulation in 30 markets worldwide, with 7 additional markets in the pipeline, offering significant growth opportunities for Tier 1 partners like Bplay.

Excellent relationship

David Bonnefous Saavedra, Commercial Director at GiG, expressed the strength of their platform, technology, and managed services teams, emphasizing the excellent relationship with the Boldt Group. Bonnefous Saavedra stated, “We’ve positioned ourselves to be able to support our partners’ growth aspirations, understanding where those opportunities are and ensuring we not only meet those expectations but exceed them. Our ability to offer a localized and personalized service to a Tier 1 operator like Bplay places GiG as a market leader in the B2B space.”

José del Pino, Business Unit Manager of Grupo Boldt, highlighted Bplay’s commitment to providing the best gaming experience in Latin America, incorporating new licenses, games, and products to improve user satisfaction. The partnership between GiG and the Boldt Group continues to drive innovation and growth in the region.

The successful launch of the GiG-powered Bplay site in Mendoza marks another milestone in GiG’s expansion strategy in LatAm, solidifying its position as a leading provider of online gaming solutions in the region.