Glitnor Group Acquires 37.5% Stake in PlayStar Gaming Group for U.S. Market Expansion

Glitnor Group, a dynamic and rapidly expanding iGaming company known for brands like LuckyCasino and Swintt, has announced its strategic move into the U.S. market by acquiring a 37.5% stake in PlayStar Gaming Group over time.

Ambitious growth strategy

This significant partnership was facilitated through Glitnor Ventures, an initiative aimed at supporting and investing in promising businesses that can benefit from Glitnor’s expertise. The move aligns perfectly with Glitnor’s ambitious growth strategy to expand its presence in North America during 2023.

PlayStar Gaming Group, led by online casino veteran Joel Wikell and a team of industry experts, made a splash in the New Jersey online casino scene last year, quickly becoming one of the most exciting challenger brands in the market. The company’s success can be largely attributed to its customer-centric approach, which offered highly personalized services, exclusive online promotions, and offline incentives to residents in the Garden State.

With a strong focus on localized marketing and a consumer-friendly strategy, PlayStar achieved remarkable results in its debut year in New Jersey, surpassing its targets and becoming a resounding success.

Recognizing the potential to further elevate PlayStar’s achievements in New Jersey and beyond, Glitnor Group will collaborate closely with the brand to drive further growth and success. The partnership is a testament to Glitnor’s commitment to identify and support the best emerging talent in the iGaming industry.

Successful debut year

Jörgen Nordlund, Co-Founder at Glitnor Group, expressed his excitement about the collaboration, stating, “Our investment in PlayStar comes off the back of an incredibly successful debut year for the brand… and we hope with our backing, they can go on to achieve bigger and better things in 2023.”

Per Hellberg, Chief Executive Officer at PlayStar Casino, also expressed delight with Glitnor Group’s investment, stating, “With Glitnor Group’s funding and support behind us, I’m sure PlayStar will go from strength to strength in 2023 and beyond, enabling us to further cement our position as the preferred online casino in the thriving U.S. market.”

The strategic partnership between Glitnor Group and PlayStar Gaming Group is expected to bring innovation and success to the U.S. online gaming landscape, making them a formidable force in the industry.