21.02.2024

by Mateusz Mazur

Glitnor Group Welcomes New COO to Propel B2C Growth

Glitnor Group, a beacon of innovation in the iGaming industry, is set to bolster its executive team with Mel Camilleri-Bland stepping into the role of Chief Operations Officer for LCKY Group, its B2C division.

This strategic move follows the departure of Cameron Brown, marking a new chapter in Glitnor’s quest for excellence and expansion.

Mel Camilleri-Bland: A Blend of Experience and Vision

Mel brings to the table a rich tapestry of experience spanning over 15 years across various facets of the iGaming sector. Her journey through high-profile roles in companies like BVGroup, BetVictor, and William Hill underscores her adeptness in navigating the complexities of the global market. Her tenure has been marked by successful stints in diverse cultural landscapes, from the bustling markets of the UK and Germany to the dynamic environments of South Africa and the Middle East.

Mel Camilleri-Bland shared her enthusiasm: “Joining Glitnor Group at this pivotal moment is an exhilarating opportunity. I aim to leverage my extensive experience to fortify our B2C operations, driving innovation and growth. The talent within Glitnor is remarkable, and I’m eager to contribute to our collective success in the coming years.”

Glitnor Group’s Strategic Aspirations

Under the guidance of David Schwieler, Head of Brands and Business, Glitnor Group is poised for significant expansion. The group’s ambitious roadmap for 2024 and beyond will benefit immensely from Mel’s strategic insight and operational expertise.

David Schwieler expressed his confidence: “While we bid farewell to Cameron Brown, we are excited to welcome Mel into our fold. Her proven track record and profound understanding of the iGaming landscape equip her exceptionally well to lead our B2C operations to new heights.”

Our Comment on the Article

Mel Camilleri-Bland’s appointment as COO of LCKY Group heralds a promising future for Glitnor Group. Her diverse experience and proven leadership skills are precisely what Glitnor needs to navigate the evolving iGaming industry.

As the group embarks on its growth trajectory, Mel’s vision will undoubtedly play a pivotal role in shaping innovative offerings and enhancing customer experiences, setting new benchmarks for success in the iGaming sector.

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