Date: 10.04.2024

by Kajetan Sawicz

Golden Matrix Acquires MeridianBet Group

Golden Matrix Group Inc., a prominent player in the development, licensing, and operation of online gaming and eCommerce platforms, announced the acquisition of the MeridianBet Group along with its affiliated entities.

Golden Matrix Group Provides Update on Pending MeridianBet Group Acquisition

Expanding Global Reach

MeridianBet is renowned in the online sports betting and gaming landscape, with operations across 15 regulated markets in continents such as Africa, Europe, and South America. The negotiation process saw some twists, notably last summer when the transaction’s value was increased due to MeridianBet’s strong performance. Further adjustments in October included MeridianBet’s commitment to provide $30 million towards closure costs.

The acquisition significantly broadens Golden Matrix’s global footprint, now extending to 17 countries across four continents. The merger aims to synergize Golden Matrix’s robust B2B infrastructure with MeridianBet’s consumer-facing prowess, enhancing user experiences and fostering growth across the board.

Industry Transformation Through Strategic Integration

Brian Goodman, CEO of Golden Matrix, shared his enthusiasm about the acquisition’s transformative potential for the company.

“This is a momentous occasion, and one that we believe will result in a fundamental, as well as transformational, change for our rapidly growing company,” Goodman stated. His confidence in the connection driving substantial increases in profits and sales is palpable, emphasizing the strategic alignment for value creation and sustained expansion within the iGaming industry.

Our Comment on the Acquisition

This merger is poised to set new benchmarks, combining Golden Matrix’s B2B strengths with MeridianBet’s B2C expertise to offer better user experiences and drive substantial market growth.

As the industry continues to witness such transformative deals, the focus remains on how these strategic moves will shape the future landscape of iGaming and sports betting. With Golden Matrix at the helm of this new combined entity, the market awaits the innovative offerings and enhanced user engagement strategies that are sure to follow.