Date: 02.02.2024

by Mateusz Mazur

Golden Whale Productions Partners with for Advanced Casino Optimization

Golden Whale Productions has announced a landmark agreement with, the online casino brand of the prestigious Swiss Casino du Lac Meyrin / Geneva, part of the renowned Groupe Partouche.

This strategic collaboration is set to enhance’s digital offerings through the implementation of a state-of-the-art optimization system.

Leveraging Cutting-Edge Technology

The partnership aims to revolutionize’s online platform by incorporating Golden Whale’s advanced data processing, machine learning, and real-time analytics capabilities. These technologies are designed to refine player behavior analysis, bolster customer retention strategies, optimize game offerings, and more, ensuring a superior online gaming experience.

The optimization system, tailored specifically for, will utilize Golden Whale’s potent machine learning technology. It will focus on key operational aspects identified by the operator’s marketing, CRM, and BI teams, such as user journey mapping, player engagement, and bonusing strategies.

A Union of Industry Titans is a leading figure in the European casino landscape, with Groupe Partouche operating over 40 land-based casinos across France, Belgium, Tunisia, and Switzerland. The brand is particularly celebrated among Swiss players for its exceptional gaming experience.

Eberhard Dürrschmid, CEO at Golden Whale Productions, expressed enthusiasm about the partnership, stating, “Groupe Partouche is one of the most renowned gambling operators in Europe, and we are delighted to have been given the opportunity to work on its Swiss-facing online casino brand, This partnership marks a significant milestone for both entities and underscores our commitment to leveraging data and machine learning to enhance the online casino landscape.”

Rupert Ecker, Managing Director at, also shared his optimism, noting, “This partnership with Golden Whale will allow us to elevate the experience to new heights. By harnessing the latest in data and machine learning technology, we aim to develop an optimization system that meets our complex needs and reinforces our reputation for offering superior player experiences.”

Our Comment on the Article

The collaboration between Golden Whale Productions and signifies a pivotal advancement in the iGaming sector, showcasing how strategic partnerships can harness technology to redefine the online casino experience. By integrating sophisticated machine learning and data analytics, this partnership not only aims to enhance operational efficiencies but also to create a more personalized and engaging gaming environment for players.

As the iGaming industry continues to evolve, such innovative approaches to optimization and player engagement are set to become increasingly vital for maintaining competitive edge and driving sustainable growth.