Greentube Expands in Europe with Online VLT Games and Sports Betting in Luxembourg

Expansion of Online Offerings

Building on the success of the initial launch last year, which introduced land-based VLT and sports betting terminals, Greentube has now integrated its online offerings into Loteriesport.lu.

Players can now enjoy the same sports betting content online that they previously accessed in retail locations, thanks to the flexible and intuitive Greentube Plurius server-based gaming solution.

Comprehensive Digital Transformation

The integration of Greentube Plurius into Loteriesport.lu represents a significant step in the digital transformation of Loterie Nationale Luxembourg. Greentube’s omnichannel solution seamlessly connects land-based, online, and mobile gaming operations, ensuring a consistent and engaging player experience.

The full 360-degree solution, set to go live next year, will further enhance product insights and allow for more tailored offerings to meet the demands of Luxembourg’s growing customer base.

Winning the Competitive Tender

Greentube’s partnership with Loterie Nationale Luxembourg comes after winning a competitive tender to supply the state-owned national lottery with its cutting-edge technology.

Competing against industry leaders, Greentube secured the deal by demonstrating its ability to provide a robust and adaptable gaming solution that meets the needs of regulated markets.

Advanced Features and Player Engagement

The Greentube Plurius system offers a range of advanced features, including safe and quick deposits, cross-channel promotions, and comprehensive player tracking.

These tools are designed to enhance player engagement and ensure a seamless gaming experience across all platforms. Currently, Greentube Plurius supports nearly 60 games available in both land-based VLT and online formats, with new titles being introduced regularly.

Industry Leadership and Future Plans

Georg Gubo, COO at Greentube, emphasized the importance of the Plurius technology in creating a unified gaming experience: “Our Greentube Plurius technology is designed to create a unified and engaging experience for players across all platforms. We are excited to see it in action on Loterisport.lu alongside Loterie Nationale Luxembourg and look forward to the full 360 integration later this year.”

Léon Losch, CEO at Loterie Nationale Luxembourg, echoed this sentiment, highlighting the significance of the ongoing digital development: “The launch and continued development of Loteriesport.lu is a pivotal moment for us, and we are thrilled to be working alongside Greentube in delivering this evolving digital solution.”