22.03.2024

by Kajetan Sawicz

Hacksaw Gaming and BetFlag Forge New Alliance in Italy’s iGaming Landscape

Hacksaw Gaming, renowned for its innovative approach in the gaming industry, has announced a groundbreaking partnership with BetFlag, Italy’s leading online sports betting and gaming platform.

Strengthening Italian Market Presence

BetFlag, a subsidiary of the esteemed Lottomatica Group, commands over 20% of the local market revenue, making it a pivotal player in Italy’s gaming sector. The strategic acquisition of BetFlag by Lottomatica underscores a concerted effort to bolster its influence in the Italian market, particularly in the online casino domain. BetFlag’s autonomy as a brand is expected to be enriched by Hacksaw Gaming’s unique themes and designs, aligning seamlessly with the company’s diverse product offerings.

A Diverse Portfolio for BetFlag Enthusiasts

BetFlag’s casino segment, predominantly known for its wide array of slot games, will now feature a substantial portion of Hacksaw Gaming’s portfolio. This includes fan favorites such as Wanted Dead or a Wild, Densho, and R.I.P City, promising to elevate the gaming experience with their engaging narratives and immersive gameplay.

Marcus Cordes, CEO of Hacksaw Gaming, expressed enthusiasm about the partnership, stating, “This collaboration stands on a number of shared incentives. With BetFlag, we can expect spectacular growth, while the players can enjoy a variety of Hacksaw content.”

Echoing this sentiment, Laviero Saganeiti, Casino Project Manager at BetFlag, remarked, “These games express the dynamism and engagement we have not seen in the market for some time. Moreover, the young team is always available and ready to receive feedback for the development of new products. It’s going to be a banger!”

Our Comment on the Article

The alliance between Hacksaw Gaming and BetFlag is a testament to the dynamic and evolving nature of the iGaming industry in Italy. This partnership not only underscores the commitment of both companies to providing top-notch gaming experiences but also reflects the strategic moves being made to capture a larger share of the market. As the iGaming sector continues to grow, collaborations such as this are crucial for driving innovation and keeping the offerings fresh and engaging for players. With Hacksaw Gaming’s creative prowess and BetFlag’s strong market presence, this partnership is poised to set new benchmarks in the Italian gaming landscape.

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