Hard Rock Digital Enters Dutch Market in Partnership with iCasino BV

Licensing Agreement

The Hard Rock brand launched through a licensing agreement with iCasino BV. The operator, led by former Novomatic Netherlands CEO Paul Strikers, secured its operating license from de Kansspelautoriteit (KSA) in May this year. Initially, the brand launched under the iCasino.nl name, but it will be rebranded as HardRockCasino.nl.

Technological Support by Bragg

Bragg Gaming Group has provided its player account management (PAM) solution to power the new offering, as well as its remote games server featuring more than 10,000 casino games. This makes Hard Rock Digital the sixth PAM client for Bragg in the Dutch market.

“When entering a highly competitive market like the Netherlands, with its strong emphasis on operator compliance, we wanted to have the best foundation and Bragg’s suite of content and technology solutions provides that,” said iCasino CEO Paul Strikers. “Dutch players will benefit from access to the latest titles and the best offers, bringing the best in Hard Rock Casino style to our iGaming offering.”

Bragg CEO Matevž Mazij added, “We’re excited to be able to support HardRockCasino.nl as it launches in the Dutch market. Hard Rock Digital is an internationally recognisable brand with a fantastic global presence.”

Hard Rock’s International Expansion

Hard Rock has previously expressed interest in expanding its brand into international markets outside of the US. In March, the operator partnered with Playtech, marking its first non-US licensing deal. The launch in the Netherlands signifies Hard Rock’s commitment to expanding its digital footprint in Europe.

Hard Rock follows LeoVegas’ recent entry into the Netherlands via its BetMGM brand, which announced its rollout in April. The Dutch market is known for its competitive landscape and strict regulatory environment.