by Mateusz Mazur

Last update: 29.02.2024 16:30

Hub88 and Betano Forge Strategic Partnership to Amplify LatAm Presence

Hub88, a leading platform provider, has announced a strategic content rollout with Betano, a notable online casino and sports betting brand under Kaizen Gaming, in the Buenos Aires region.

This collaboration marks a significant expansion of Hub88’s partner ecosystem and underscores its commitment to growth across Latin America (LatAm).

Expanding the Gaming Horizon in Buenos Aires

Through this partnership, Betano’s Argentinian customer base will gain access to an array of gaming titles from OneTouch and Bombay Live, enriching their online casino experience with a diverse selection of slots and high-end live casino offerings.

This initiative not only enhances Betano’s gaming portfolio but also reinforces Hub88’s reputation as a premier platform provider in LatAm, known for its deep regional knowledge and content tailored to local preferences.

A Synergistic Alliance for Market Expansion

The inclusion of Betano into Hub88’s ecosystem, which features content from over 100 suppliers alongside advanced wallet and service solutions, represents a significant milestone for both entities.

Maximiliano Majo, Head of LATAM for Hub88, said: “This partnership represents the ambitious start we’ve made to the new year, and our commitment to grow in LatAm, a key region for Hub88 in 2024.

“We are investing to be a leading provider in the continent, offering a next generation casino aggregation platform with the largest content library in the industry and a powerful back office, and together with Kaizen Gaming, the global GameTech powerhouse, we significantly cement our presence and reach new audiences.”

Christos Mavridis, Head of Live Casino at Kaizen Gaming, stated: “Hub88’s offering is a great addition to our online casino and will provide luxury live experiences and unique slots to our customers. As we grow the Betano brand in LatAm Hub88 will be a great partner and we look forward to a successful collaboration that will inspire Argentinian punters.”

Our Comment on the Article

The strategic alliance between Hub88 and Betano signifies a pivotal development in the LatAm iGaming landscape, setting a new benchmark for online casino and sports betting experiences in the region.

By leveraging Hub88’s extensive content library and innovative platform solutions, Betano is poised to deliver unparalleled gaming experiences to its Argentinian audience, further solidifying its position in the market.

This partnership not only highlights the potential for growth in LatAm but also underscores the importance of strategic collaborations in reaching new audiences and enhancing the overall quality of online gaming offerings.

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