29.01.2024

by Antoni Majewski

Hub88 Unveils Strategic Expansion and Rebranding for 2024

Hub88 is gearing up for a transformative 2024, unveiling plans to broaden its scope beyond traditional iGaming content. As part of the Yolo Group, Hub88 is set to become a comprehensive service provider in the online gambling sector, enhancing its ecosystem of solutions and Marketplace partners.

Expanding Beyond iGaming Content

The company’s new direction emphasizes its commitment to offering a wide array of services, not just iGaming content. Key to this expansion is the enhancement of its leading payment solution, HubWallet, and the growth of its Marketplace, which connects gaming companies with premium suppliers known for their contributions to the industry’s success.

A Robust Ecosystem for Success

Hub88’s ecosystem will include a variety of services, from financial solutions provided by One.io to advanced sports feeds and odds trading through TradeArt. The platform will also offer tools for link building, traffic growth, marketing, engagement, and content automation, catering to the diverse needs of its partners.

Platform Innovations and Geographic Expansion

The platform is set to introduce new features such as a customizable client area, automated contract management, and streamlined onboarding processes. Additionally, Hub88 plans to expand its slots library and extend its geographic reach, with a particular focus on Latin America. The inclusion of casino titles from Bombay Live, the first provider licensed in the Province of Buenos Aires, highlights Hub88’s commitment to becoming the leading provider in the LatAm region.

A New Identity for a New Era

With significant investment in its growth, Hub88 is also rolling out a new brand identity to reinforce its position as a leading platform provider in the global online gambling industry. This rebranding will be showcased at ICE London, where Hub88 will exhibit under its new brand for the first time.

Ollie Castleman, Head of Hub88, emphasized the importance of the revamp, stating, “As we enter 2024, it’s imperative that we revamp our offering and solidify our identity as a leading full-service provider.” The new Hub88 aims to connect businesses to a world of limitless content, offering endless possibilities for growth and innovation.

Commentary: A Visionary Leap Forward

Hub88’s strategic expansion and rebranding represent a visionary leap forward for the company and the iGaming industry at large. By broadening its service offerings and enhancing its ecosystem, Hub88 is poised to meet the evolving needs of the online gambling sector. This holistic approach, coupled with a focus on emerging markets like Latin America, positions Hub88 as a full-service powerhouse ready to lead the industry into a new era of growth and innovation.

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