Date: 03.11.2023

by Mateusz Mazur

Last update: 25.11.2023 10:42

Hungary Enters a New Era of Digital Betting with SZRT’s OddsMatrix Sportsbook

Hungary’s online sports betting landscape has undergone a significant transformation with the launch of Szerencsejáték Zrt’s (SZRT) new sportsbook powered by OddsMatrix.

Revolutionizing Digital Betting in Hungary

As the digital world advances, SZRT, backed by the robust technology of EveryMatrix, has set a new standard for safe and responsible gaming experiences.

The state-owned Hungarian lottery company has made a leap into the future by implementing a platform that stands at the forefront of the 21st-century digital betting revolution.

Advanced Sports Betting Solutions for the Hungarian Market

After a competitive public tender, EveryMatrix emerged victorious in January 2023, securing a contract to equip Hungary’s premier gaming and lottery operator with sophisticated sports betting software. T

he comprehensive suite provided by EveryMatrix is tailored to enhance TippmixPro’s online presence, propelling it to lead in the newly regulated Hungarian market. This milestone was achieved after a rigorous 15-month procurement process involving over 25 contenders.

SZRT is well-positioned to redefine the sports betting experience with cutting-edge features like Cash Out and Bet Builder. The introduction of user-centric promotions such as Stake-Back Special marks a new chapter in the way Hungarian bettors engage with their favorite sports.

Behind this integration lies the collaborative effort of various teams, including GamMatrix, working diligently to embed crucial operational and responsible gaming features into the platform.

A Commitment to Responsible Gambling

The heart of this new venture is a staunch commitment to responsible gambling, encapsulated within a user-friendly platform accessible via desktop, mobile web browsers, and native apps for Android and iOS. This is complemented by EveryMatrix’s recent distinction as the first iGaming supplier to earn the WLA Safer Gambling Certification.

Ebbe Groes, CEO of EveryMatrix, expressed enthusiasm for the partnership with SZRT: “We are delighted to have gone live in Hungary with our valued partners SZRT. This is just the beginning of a relationship filled with endless possibilities…”

In parallel, Andrea Mager, President & CEO of SZRT, highlighted the milestone of relaunching tippmixpro.hu and the commitment to offering premier betting experiences while adhering to responsible gaming principles.

Our Comment on the Article

The collaboration between SZRT and EveryMatrix marks a pivotal step in Hungary’s adoption of modern, digital betting solutions. This partnership is not merely about bringing advanced technology to the table; it’s about crafting a dynamic and secure platform that resonates with the evolving demands of users.

EveryMatrix’s commitment to delivering a responsible, feature-rich sports betting experience aligns perfectly with Hungary’s need for a reliable and innovative online betting landscape. As the industry watches this exciting development, it’s clear that SZRT is setting a new benchmark for sports betting excellence, promising a significant impact on both the local market and international perceptions of Hungary’s gaming industry.

 

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