Date: 25.01.2024

by Antoni Majewski

IBIA and NBO Forge Partnership to Challenge Norway’s Betting Monopoly

The International Betting Integrity Association (IBIA) and the Norwegian Industry Association for Online Gaming (NBO) have taken a significant step towards advocating for a more open and regulated betting environment in Norway. Through a newly signed Memorandum of Understanding (MoU), both organizations aim to collaborate on establishing a secure and efficient local licensing and regulatory framework, incorporating specific betting integrity measures.

EGBA Calls for Norway to Shift from Monopoly to Licensing Model in Online Gambling iGamingExpress

A Shift Towards Regulation

This partnership emerges amid discussions on the effectiveness of monopoly systems in protecting consumers and ensuring industry integrity. With Finland moving away from a monopoly model towards licensing by 2026, Norway’s insistence on its monopoly system appears increasingly isolated, especially compared to the regulatory approaches of its neighbors like Sweden, Denmark, and Germany.

H2 Gambling Capital’s projections indicate a significant trend towards offshore online betting in Norway, with an expected 43% of the country’s online betting Gross Gaming Revenue (GGR) going offshore in 2024. This trend underscores the challenges posed by the current regulatory framework and the potential benefits of adopting a more open licensing model.

Voices for Change

Carl Fredrik Stenstrøm, General Secretary of the NBO, expressed concerns over the effectiveness of Norway’s monopoly system, stating, “Increasingly strong signals indicate that the Norwegian monopoly is not the most effective solution for consumer protection or industry integrity.” He emphasized the need for a comprehensive and regulated approach to gambling, aiming for enhanced consumer protection and minimized gambling-related harm.

Khalid Ali, CEO of IBIA, echoed this sentiment, highlighting the limitations of the monopoly model in Norway. He pointed out, “The lack of licensing for responsible regulated betting operators in Norway hinders market oversight, consumer protection, and the implementation of effective sports betting integrity provisions.”

IBIA’s Integrity Efforts

As a leading organization dedicated to safeguarding the integrity of betting and sporting sectors, IBIA’s global influence is significant, with a membership base that spans over 50 companies and 125 leading sports betting brands. The association’s efforts in monitoring and reporting suspicious betting activities are crucial in combating corruption and ensuring fair play in sports.

With the IBIA’s Q3 2023 integrity report revealing 50 alerts and the upcoming Q4 and annual reports for 2023, the association continues to play a pivotal role in maintaining the integrity of sports betting worldwide.

Looking Forward

The collaboration between IBIA and NBO marks a proactive step towards advocating for a more regulated and open betting environment in Norway. By addressing the challenges of the current monopoly system, this partnership aims to enhance market oversight, protect consumers, and uphold the integrity of sports betting, setting a precedent for responsible gambling practices in the region.