IGT PlayDigital Partners with Microgame to Expand Digital Content in Italy
International Game Technology PLC (IGT), a global leader in gaming, has announced a significant partnership with Microgame, Italy’s leading online gaming service provider.
This collaboration is set to enhance IGT PlayDigital’s content reach in the Italian iGaming market, a strategic move that aligns with IGT’s broad spectrum of gaming experiences across various channels.
Strategic Content Agreement
The partnership enables Microgame to access and distribute IGT PlayDigital’s extensive casino game library. This includes popular titles such as Treasures of the Pyramids™, The Big Easy™, Da Vinci Diamonds™, and Cleopatra®.
Nearly 50 operators within Microgame’s network will now be able to offer these top-performing games, potentially enhancing the gaming experience for a wide range of players in Italy.
Industry Leaders’ Perspectives
Marco Castaldo, CEO of Microgame, expressed enthusiasm for the partnership, stating “IGT has a rich history of providing best-in-class content across a variety of gaming channels in Italy, and Microgame is excited to now offer our operators and their players IGT PlayDigital’s highly engaging casino games. The inclusion of PlayDigital’s iGaming content strengthens our overall portfolio and complements our solutions so that we can continue to grow within the Italian market.”
Gil Rotem, IGT President of iGaming, highlighted the importance of this partnership, stating “This partnership with Microgame enables IGT PlayDigital to amplify our casino portfolio on a broader scale and continue offering Italian players some of the most compelling digital games in the industry. The demand for iGaming continues to grow at a rapid pace and with IGT PlayDigital’s experience and deep understanding of the Italian gaming market, we are uniquely positioned to support Microgame in its portfolio expansion opportunities.”
Our Comment on the Article
The partnership between IGT PlayDigital and Microgame represents a strategic step forward in the digital gaming landscape in Italy. It not only strengthens IGT’s presence in the Italian market but also enhances Microgame’s offerings to its operators and players.
This collaboration is a testament to the growing demand for high-quality digital gaming experiences and the ongoing efforts of industry leaders to meet and exceed these expectations. With IGT’s experience and innovation in the gaming sector, coupled with Microgame’s strong market presence, this partnership is poised to create significant value for players and operators alike, marking an exciting new chapter in the Italian iGaming industry.