by Antoni Majewski

IGT to Showcase Diverse Gaming Innovations at ICE London 2024

International Game Technology PLC (“IGT”) is set to highlight its extensive range of gaming solutions at ICE London 2024, the gaming industry’s largest trade show. From February 6-8, 2024, at stand N3-150, IGT will present its latest advancements in gaming, iGaming, iLottery, systems, and sports betting solutions, demonstrating its leadership in creating research-driven solutions that foster growth and excite players.

A Global Offering with Strong Momentum

IGT CEO Global Gaming, Renato Ascoli, emphasized the company’s robust international product lineup, highlighting the strong momentum across various product lines and key regions, including Eastern Europe, Spain, and Latin America. Attendees are invited to explore IGT’s multi-level progressive games like Mystery of the Lamp, Prosperity Link, and Egyptian Link, alongside the newly engineered MESA 4K electronic table games terminal and other award-winning technologies.

IGT PlayDigital’s Exciting Lineup

IGT PlayDigital is set to make a significant impact at ICE with a dynamic range of iGaming content, promotional tools, and leading B2B sports betting technology. Enrico Drago, IGT PlayDigital CEO, noted the potential growth of the iGaming and sports betting sectors, emphasizing the showcase’s alignment with regional digital trends and betting relevance at ICE London 2024.

Showcasing Over 125 Gaming Machines

IGT’s stand will feature more than 125 gaming machines and present advanced systems and iLottery solutions, including a dedicated IGT PlayDigital™ zone for attendees to experience the forefront of iGaming and sports betting innovation. Highlights include the debut of the sleek PeakCurve™49 cabinet and a range of performance-proven multi-level progressives (MLP) and international debuts like the MESA 4K Electronic Tables Games (ETG) Terminal.

Fostering Innovation and Player Engagement

The showcase aligns with IGT’s mission to propel the gaming industry forward through innovative solutions that enhance player engagement and operational efficiency. The company’s participation in the ICE Consumer Protection Zone reflects its commitment to responsible gaming and its Sustainable Play™ sustainability initiative.

IGT’s presence at ICE London 2024 underscores its dedication to leading the gaming industry with cutting-edge solutions that cater to diverse market needs and player preferences, setting new benchmarks for innovation and sustainability in gaming.

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