IMG ARENA Partners with Conference USA as Official Data Rights Collector for Key Sports
IMG ARENA, a leading sports data and technology supplier, has entered into a multi-year partnership with Conference USA (CUSA) to serve as the league’s official data rights collector for football, men’s basketball, and women’s basketball.
This collaboration aims to enhance the fan experience, ensure data accuracy, and generate revenue for CUSA member institutions.
Official Data Rights Partnership
IMG ARENA has secured a multi-year agreement with Conference USA (CUSA) to become the official data rights collector for key sports, including football, men’s basketball, and women’s basketball. This partnership underscores the growing importance of data rights in the sports industry.
The primary objectives of this partnership include:
- Capturing and delivering official statistical data from all CUSA football, men’s basketball, and women’s basketball games.
- Ensuring full control and accuracy of the conference’s statistical data.
- Creating a revenue stream that benefits each member institution within CUSA.
Benefits and Impact
The partnership is expected to enhance the fan experience by providing accurate and up-to-date statistical data for CUSA’s key sports. Additionally, it aims to contribute to the financial well-being of member institutions by generating revenue through data rights.
IMG ARENA, headquartered in London, is a prominent provider of live streaming and data feeds for a wide range of sports events, including virtual sports products. The company has a strong track record of working with prestigious sports organizations, such as UFC, PGA Tour, EuroLeague, MLS, and others.
The partnership between IMG ARENA and Conference USA represents a strategic move to leverage official data rights in the sports industry. By ensuring data accuracy and creating new revenue streams, this collaboration aims to enhance the overall experience for fans and provide financial benefits to CUSA’s member institutions.
