by Mateusz Mazur

Instant Win Gaming (IWG) Forges Exciting Partnership with LEIA for Lottery Innovation

Instant Win Gaming (IWG), a prominent provider of digital eInstant games to WLA/NASPL-member lotteries, announced its new collaboration with the Lotteries Entertainment Innovation Alliance (LEIA).

Instant Win Gaming (IWG) Forges Exciting Partnership with LEIA for Lottery Innovation iGamingExpress

This partnership opens the door for Danske Lotteri Spil, La Française des Jeux (FDJ), Norsk Tipping, Svenska Spel, and Veikkaus—LEIA’s five member lotteries—to access IWG’s extensive portfolio of InstantGames.

A Winning Collaboration

IWG’s eInstant games will encompass both in-house developed studio games and tailor-made content designed to reflect the unique themes and mechanics of each lottery’s local brand.

This partnership signifies a winning strategy, with IWG earning the top spot among all bidders. It is set to become one of the first two selected studios to integrate its InstantRGS (remote game server) and commence delivering its InstantGames to the LEIA member lotteries.

IWG’s Commitment to Excellence

Rhydian Fisher, CEO of IWG, expressed enthusiasm, stating, “We are thrilled to have placed first in this competition and to have signed a new contract with LEIA. Our proven track record of developing localized and bespoke games for lotteries means we are well placed to meet the expectations of each LEIA member.”

Morten Eriksen, CEO of LEIA, highlighted the key factors that led to choosing IWG as a partner: “IWG’s track-record of producing successful games adapted to local market needs and proven effective processes was important factors when choosing IWG as one of our partners. We are looking forward to bringing IWG’s existing catalogue together with future innovative content live to the lotteries within LEIA.”

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