Date: 22.05.2024

by Kajetan Sawicz

Jelly Entertainment Secures Key Partnership with Light & Wonder

B2B gaming supplier Jelly Entertainment has recently finalized an agreement with Light & Wonder, a leading cross-platform global games company.

Strategic Partnership for Broader Distribution

Under this new agreement, Light & Wonder will integrate Jelly’s captivating slot titles into its aggregation platform, allowing a broader audience to experience games such as Midas Riches, Elixir of Wealth, Wicked Riches of Oz, and the forthcoming Muertos Fortune.

This integration is set to bolster Jelly’s presence across regulated European markets, including the UK, Italy, and Spain, significantly enhancing the company’s tier-one profile.

Expanding into New Markets

The deal not only strengthens Jelly’s position in Europe but also opens doors to lucrative markets in Latin America, specifically Colombia and Peru.

These regions have been identified by Jelly as optimal for their product offerings and critical for their strategic growth plans.

Jelly’s Market Impact and Vision

Recognized as one of the UK’s leading challenger game developers, Jelly Entertainment is celebrated for creating iconic game families such as CleoPatrick and Big Benji, as well as premium game collections like The Curious Cases and Lost Treasure Saga series. Their innovative approach to game design has positioned them as a significant player in the industry.

Steve Mayes, Senior Director of Digital Partnerships at Light & Wonder, expressed his enthusiasm about the collaboration, stating, “We are delighted to be working with Jelly Entertainment and are looking forward to offering their high-quality content across our network. Elevating emerging and upcoming game developers is a top priority for us, and we are particularly excited to showcase Jelly and their great gaming experiences now available on the Light & Wonder platform.”

David Newstead, CEO of Jelly, also commented on the partnership’s strategic importance: “We have challenged ourselves to grow the Jelly brand and reach more players than ever this year, and our new deal with Light & Wonder will certainly help us achieve that. With this new agreement in place, we are in a strong position to continue on our path of growth with the world’s biggest casino brands.”

Light & Wonder’s Comprehensive Platform

Light & Wonder’s ecosystem features an impressive array of over 4,500 games from a vast network of in-house and third-party game developers.

Their platform provides robust and secure integration capabilities and supports a comprehensive suite of responsible gambling tools. This ensures that operators can deliver a safe and enjoyable gaming experience to their players.