by Mateusz Mazur

Last update: 28.02.2024 09:57

Jogo Global Partners with ITV Studios to Revolutionize Fast Games with Iconic TV Show IPs

Jogo Global, a renowned mobile and land-based platform provider and game content developer, has announced a groundbreaking partnership with ITV Studios.

This collaboration grants Jogo Global exclusive access to an array of intellectual properties from some of ITV Studios’ most celebrated entertainment shows, including The Voice, Hell’s Kitchen, Love Island, and I’m a Celebrity… Get Me Out of Here!

Innovating the Fast Games Vertical

The deal is set to transform Jogo Global’s already popular Fast Games collection, introducing a novel vertical of casino games tailored for online, mobile, and land-based platforms. Fast Games, known for their immersive multiplayer format, are enriched with social and community engagement features, offering a diverse range of game concepts such as Crash, Double, Mines, Pick, and Pull Tabs.

David Marcus, CEO of Jogo Global, expressed his excitement about the partnership, stating “The start to 2024 has been incredibly positive for Jogo, and nothing has thrilled me more than this hugely significant deal with ITV Studios.

“The Fast Games category continues to go from strength to strength and to be able to build new titles around the IP of shows such as The Voice and Love Island is very exciting. We cannot wait to bring these games to market.”

Expanding Market Opportunities

Steve Watling, SVP Gaming, Global Partnerships at ITV Studios, acknowledged Jogo Global’s expertise in melding valuable IPs with creative game designs to produce captivating gaming experiences. “The team at Jogo Global has a track record for taking highly valued IP and combining it with clever concepts to deliver compelling gaming experiences and this collaboration, alongside global operators, will open opportunities in new and established markets.

“We are not only happy to trust Jogo with some of our most valued brands, but we cannot wait to see the games.”

Our Comment on the Article

This strategic alliance between Jogo Global and ITV Studios marks a significant milestone in the iGaming industry, blending the allure of popular television entertainment with the thrill of gaming.

By harnessing the power of iconic TV show IPs, Jogo Global is set to redefine the Fast Games category, offering players an engaging and socially interactive gaming environment. As this partnership unfolds, it will be fascinating to observe how these new games resonate with audiences worldwide, potentially setting a new standard for IP integration in the gaming industry.

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